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First, a technology must be evident to the user as potentially useful in making his or her life easier (or more enjoyable). Second, a technology must be easy to use to avoid rousing feelings of inadequacy. Third, the technology must become essential to the user in going about his or her business. This “Three-E Strategy,” if applied properly, has been at the core of every successful technology adoption throughout history.

Technology must be easy and intuitive to use for the majority of the user audience—or they won’t use it.

Complexity, however, remains a potent obstacle to realizing the goal of making technology easy. Omnivores (the top 8 percent of users) revel in complexity. Consider for a moment how much time some people spend creating clothes for their avatars in Second Life or the intricacies of gameplay in World of Warcraft. This complexity gives the expert users a type of power, but is also a turnoff for the majority of potential users.

Web 2.0 and open source present another interesting solution to this problem. The user community quickly abandons those applications they consider too complicated.

any new technology must become essential to users

Finally, we have to show them how the enhanced communication made possible through technologies such as Web 2.0 will enhance their efficiency, productivity, and ability to teach and learn.

There are a number of ways in which technology can better facilitate the learning of adults: Email, iChat/IM, Twitter: connects learners as collaborators Blogs: provides a forum for reflection and discussion Wikis/Google Docs/Zoho: provides a place to co-learn and build shared knowledge. Shared server/network space: provides a place for learners to swap/store documents iPods/MP3 players: allows anytime/anywhere learning Moodle/Blackboard: a place to learn from instructor-assigned tasks and discussions Interactive technology: (student response systems and interactive boards) engages adult learners in much the same way as students Online survey tools: collect opinions and perceptions Social Bookmarking tools: helps to share the knowledge RSS: critical tool for managing information. Digital cameras (still and video): use to record learning for later playback/review. Online streaming (uStream): collaborate online during a presentation, revisit the archive later. Nings; places like this to brainstorm and share strategies. Web: unlimited possibilities!

I agree with your thinking that the tech presentations need to move to other conferences. Thanks for starting that shift.

This is something I have seen at many conferences and I am glad you are making it more obvious to others! One of my niches is using technologies with young children... when I spoke as a featured speaker at FETC (Florida) this year there were only 3 sessions for early learning... so when we add to ASCD, let's also remember to add content for elementary!! I can add an application or two myself. Do you have any specific pointers to help us add more technology, especially Web 2.0 to ASCD?

The field on Web 2.0 is wide open for ASCD 2009. See here. I can tell you that 2009 at the annual conference will be different if we "seize the day." ASCD is ready to embrace a new definition of literacy for the 21st Century at its annual convention in Orlando, but they need our help. It's now time for those whose pedagogies utilize web 2.0 tools to send the word out to their networks to submit proposals by May 1. I also agree on a stronger focus on elementary programming is also needed.

Hi Dennis, Are you on the committee or have some strong influence to be sure the proposals get accepted?

Hi Charlene, It's not that simple. In life nothing worth having ever is. Hope this helps. I'm also going to post more on my blog so I can explain the context, but I can start the conversation by saying a few things here. - I am president of the Massachusetts affiliate of ASCD, - I am on the ASCD Leadership Council. - I attended the Position Statement Committee discussion in New Orleans, ASCD 2008, last month on 21st Century education and was a strong advocate for ASCD beginning to help the staff, leadership and membership understand Web 2.0 pedagogies. - I advocated in the same fashion for Web 2.0 pedagogies with Valerie Truesdale, current President of ASCD. - Valerie pointed out that ASCD 2009 has a major theme on technology, **Imagine: Connecting Learners in an E-World**, and a major theme of engagement, **Imagine: Challenging Minds to Engage and Learn More Deeply**. Based on what I know, I am optimistic that ASCD is ready for our message. I still have work to do, but if I have the names of a network of presenters like you, Gail and others interested with solid proposals, I will approach ASCD to advocate for an understanding of how significant our contribution could be on ASCD 2009. It would obviously help if I had ten or more people so I could say, "Hey, look at us; we have something to offer ASCD that will move the educational technology strand from successful to significant! Not sure what will come of it, but it sure beats complaining that no one listens to us. Dennis

Dennis, Thanks for the encouraging information. I think that in the past some technology-rich presenters have felt discouraged by not having applications accepted. I will apply and also encourage others to do so!

Now if I'm going to advocate for you and others who apply, I think it would help for me to know who applies and what the proposals look like. It would also makes sense for people not to duplicate similar topics. How can we orchestrate that?

Well, let's see, we can use Twitter, this site, and others to gather information about people planning to apply OR perhaps a more proactive approach -- offer to ASCD some expertise in helping them fill a technology-infused or technology-rich strand by helping them select the sessions which will be hosted in a specific room or rooms throughout the conference (thus pooling the higher technology needs (high speed internet and projectors, sound, IWB or whatever) into a specific set of rooms. We could serve to help them make this a dynamic, meaningful and important part of their conference. We could help them balance grade levels, technologies, levels of experience required of participants, etc.... I wonder what others think...

Great ideas, almost create a "package" of well balanced presentations, balanced grade levels and interest. I like Gail's thinking about hosting in specific rooms using appropriate technology that helps spread the message. For example instead of going to an IWB session, actually see the board in action during a presentation. I would also like to extend the buzz by having "meet-ups" or a networking sessions on various topics. These could be informal sessions to promote conversations. I will be working on topic ideas this week.

I do like this idea - a bit like NECC's OpenSource Lab concept. A suite of Web 2.0 tools demonstrated and presented.

I think we need to LEAD with the content (curriculum, learning, etc) and USE the tools as much as possible and then intersperse that a bit with the tool "how tos" and "whiz bang"... this conference will draw people who want to learn about using technologies IN curriculum and not so much the techies, at least that would be my first take. We may have sessions that people come to to find out the basics (Like "What IS Web 2.0?") but perhaps MORE who wonder about having learners participate in global learning communities or who ponder making curriculum more differentiated through technology.... it will be important to not ONLY "preach to the choir" of the technology-lovers at ASCD, but to snag a few through the content... am I making any sense?