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"hat is the question I've found most helpful whenever I begin one of the workshops I lead on my campus to help academics create and manage their digital identities. Faculty members, graduate students, and others typically respond by saying they would read the candidate's work and talk with others in the field, but eventually someone will say, "Google her." Indeed, it's often the first thing someone says. I then ask attendees what someone might learn if he or she were to Google them. Would they be happy with what a search-committee member, journalist, or conference organizer looking for a keynote speaker learned about their work? Would it tell the whole story?"