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In other words, one generation's scarcity is another's abundance. 191

*One of the reasons that Free is often so hard to grasp is that it is not a thing.... 34 *the social bonds ... tend to fray when the size of a group exceeds 150 (termed the Dunbar Number) 40 *our feelings about "free" are relative.... 56 *In the end it always seemed to be about a story--people like to see the beginning, middle, end, and plot of something.... 69 *in a digital marketplace, Free is almost always a choice. 72 *This "triple play" of faster, better, cheaper technologies--processing, storage, and bandwidth--all come together online, which is why today you can have free services like YouTube.... 78 *The point: Ideas are the ultimate abundance commodity, which propagate at zero maginal cost. Once created, ideas want to spread far and wide, enriching everything they touch. 83 *If the unitary cost of technology...is halving every eighteen months, when does it come close enough to zero to...round down to nothing? 89 *All information should be free. 96 *On the one hand information wants to be expensive...On the other hand, information wants to be free.... 96 *This is Googleplex, the headquarters of the biggest company in history built on giving things away. 119 *each data factory Google builds can do twice as much for the same price as the one it built about a year and a half earlier. As a result, every eighteen months the cost to Google of providing you with your Gmail inbox falls by about half. 121-22 CEO Eric Schmidt - Google's "max strategy" 'Take whatever it is you are doing and do it to the max in terms of distribution...since marginal cost of distribution is free, you might as well put things everywhere.' 123 *... one generation's scarcity is another's abundance. 191

FYI: I downloaded the audiobook of this title free from Audible.com. *One of the reasons that Free is often so hard to grasp is that it is not a thing.... 34 *the social bonds ... tend to fray when the size of a group exceeds 150 (termed the Dunbar Number) 40 *our feelings about "free" are relative.... 56 *In the end it always seemed to be about a story--people like to see the beginning, middle, end, and plot of something.... 69 *in a digital marketplace, Free is almost always a choice. 72 *This "triple play" of faster, better, cheaper technologies--processing, storage, and bandwidth--all come together online, which is why today you can have free services like YouTube.... 78 *The point: Ideas are the ultimate abundance commodity, which propagate at zero maginal cost. Once created, ideas want to spread far and wide, enriching everything they touch. 83 *If the unitary cost of technology...is halving every eighteen months, when does it come close enough to zero to...round down to nothing? 89 *All information should be free. 96 *On the one hand information wants to be expensive...On the other hand, information wants to be free.... 96 *This is Googleplex, the headquarters of the biggest company in history built on giving things away. 119 *each data factory Google builds can do twice as much for the same price as the one it built about a year and a half earlier. As a result, every eighteen months the cost to Google of providing you with your Gmail inbox falls by about half. 121-22 CEO Eric Schmidt - Google's "max strategy" 'Take whatever it is you are doing and do it to the max in terms of distribution...since marginal cost of distribution is free, you might as well put things everywhere.' 123 *... one generation's scarcity is another's abundance. 191

Google Moderator Demonstration: Nine Beliefs about Learning Drawn from Stephanie Pace Marshall's The Power to Transform