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Roland Gesthuizen

The real deal on mobile penetration: 45 percent globally - 1 views

  • Wireless Intelligence predicts that the mobile industry will reach the five billion users milestone over the next decade as network expansion continues to progress in developing markets and as people in rural areas, many of whom currently live on less than $2 a day, subscribe to mobile services,
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    "After several years of the research, global mobile industry body has come out with what it says are definitive data on mobile device penetration: global mobile subscriber numbers of 3.2 billion and total active connections of 5.9 billion by the end of 2012."
John Pearce

TeachThoughtWhat It's Going To Take For Teachers To Give Up Their iPads - - 1 views

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    "iPad sales are giving up some ground to Android-powered tablets. According to market research[i], Apple's market share of the tablet market was down 14% in the 3Q of 2012, with 55% of tablets shipped during that quarter sporting an Apple on them somewhere, and 44% of them a little green robot. But big picture, let's not kid ourselves-Apple owns the tablet market any way you can spin it-and perhaps as a consequence, Apple owns the classroom, too."
Roland Gesthuizen

Personalizemedia - 3 views

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    I presented twice at a great two day conference in Melbourne called 'Arresting Audiences'. The irony of the title not lost on this writer as the real intention of the event run by Film Victoria (a traditional film funding organisation) was commendable - finally focus on 'users', 'watchers', 'participants' aka as old school 'audiences'. Most of the talks explored new marketing, basic demography and obligatory future trends with a couple of inspirational 'write for your inner audience' highlight talks from the likes of Jane 'buffy/BSG' Espenson, but I was asked to look at the social and transmedia aspects that affect and impact on audiences/communities so below is:
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