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JESS3's mission is simple: to organize and beautify information to make it more accessible. In this presentation, JESS3 co-founder and President, Leslie Bradshaw, talks through how brands are beginning to leverage data visualization to impact the knowledge that drives the world's conversations.

Our very own Jess McCulloch on wired.com ... "One of the most enjoyable games I've been a part of in recent times has been an Alternate Reality Game (ARG) being run by an innovative teacher from Australia. We usually think of ARGs as large scale, requiring lots of resources and being part of a marketing campaign for a new movie - or as some funky, alternative techy game that the cool kids play. But it doesn't have to be."

Jess put this together by crowd sourcing a heap of people to help put it together.

Twitter's importance as an ecosystem can't be underestimated. Sociologist Brian Solis and data visualization specialists JESS3 have got together to create an infographic that shows just how big it's become. This version is interactive with each application link active.