Para los cereales miramos las especificaciones técnicas, en casa preferimos e... - 1 views
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Ester Gisbert Alemany on 07 Aug 13"For some strange reason, when consumers go shopping for breakfast cereal, they apparently care more about technical specifications (measured in grams, even) than they care about flavor or delight. But when the same consumers go shopping for a new home, most couldn't care less about technical specifications. All they want to see is a three-car garage and a Jacuzzi tub. What's going on here? Frustrated home performance contractors often recount a familiar story: homeowners will tune you out if you try to discuss energy performance. Buyers just don't care. These frustrated contractors have learned that it is safer to market comfort."