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Muy claro y explicativo, cosas que hace falta recordar de vez en cuando o aprender de nuevas porque, para muchos, no son obvias. Tu post escribir en la web es lectura de cabecera para todos los que escriben en mimbrea y éste pasará a serlo también. Gracias!

"For some strange reason, when consumers go shopping for breakfast cereal, they apparently care more about technical specifications (measured in grams, even) than they care about flavor or delight. But when the same consumers go shopping for a new home, most couldn't care less about technical specifications. All they want to see is a three-car garage and a Jacuzzi tub. What's going on here? Frustrated home performance contractors often recount a familiar story: homeowners will tune you out if you try to discuss energy performance. Buyers just don't care. These frustrated contractors have learned that it is safer to market comfort."

New Energy Husum: 10 years of renewable energy at a glance In recent years New Energy Husum has established itself as one of the most important renewable energy exhibitions and trade fairs. It has served as a showcase for decentralised energy generation using all kinds of renewable sources since 2002. Topics and techniques range from small wind turbines (up to 30 kW), biogas, solid biomass (pellets, logs and wood chips for heating systems), solar heating, photovoltaics, electromobility, near-surface geothermal energy generation, energy storage, energy-efficient construction, and mini-CHP's. From 15 to 18 March 2012, leading manufacturers and renewable energy experts will be meeting once again in the North Frisian town of Husum to set the course for the innovations needed in this rapidly growing market. The 10th anniversary fair in spring 2012 is expected to draw around 300 exhibitors and 18,000 visitors from around the world. New Energy Husum offers 16,000 sqm of exhibition space. 

"El invento cuenta con el apoyo del Instituto para la Diversificción y Ahorro de la Energía (IDAE), dependiente del ministerio de Industria, entidad que según los medios de prensa le ha planteado la posibilidad de subvencionar a fondo perdido entre un 25 y un 30 por ciento de la adquisición del aparato. Cuervo-Arango, que ha diseñado por sí mismo los planes de inversión, marketing y comercialización, tiene prevista su fabricación y comercialización a lo largo del año a un precio de venta de entre 200 y 250 euros, "que se amortizaría en 15 meses sin subvención alguna para una familia de cinco miembros", ha recalcado."

Informes sectoriales de las industrias de todo el mundo, buenos para cuando sacan algún informe

Ikea is to sell solar panels at its British stores for the first time in an attempt to tap growth in the heavily subsidised green energy market. A solar panel owner receives subsidies for generating solar-sourced electricity as well as exporting excess power into the grid. An average semi-detached house with a south-facing roof would earn as much as £770 a year through subsidies and savings on energy bills, an Ikea case study showed.

Ventas p2p para energía solar doméstica están teniendo éxito con empresas en EEUU. Vuelven las tupper-parties! y demuestran que la gente necesita demostración.

Mastering the art of building a community of supporters is quickly becoming the defining feature of a resilient entrepreneur.