Un ciudadano chino lidera una campaña de carpooling (compartir coche) en Beij... - 0 views
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Ester Gisbert Alemany on 02 Aug 13During the one month campaign, 18,000 people got involved on Weibo and more than 1,000 passengers were matched with approximately 500 drivers. The following year, the service moved beyond Weibo to the Shunfengche campaign website, as well as to smartphone apps and SMS messaging systems. During the 2013 New Year holiday, 402,429 people got involved through the four platforms and as many as 9,678 people eventually participated in carpooling. To get the campaign up and running sooner, Wang and his team decided to employ the funds from the Shunfengche Public Benefit Foundation to cover the express toll payment for carpoolers.