Chipotle Asked to Back Up Image With Sustainability Report - Businessweek - 0 views
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Adriana Trujillo on 11 Mar 14Chipotle is under pressure from shareholder activists who want the company to publish an annual report on its food sourcing, energy use, waste and labor standards. The proposal, due for a vote at Chipotle's shareholder meeting in May, is important given the brand's focus on green marketing, explains Adam Kanzer, managing director at Domini Social Investments. "They've really put their brand behind this message of sustainability and better farming techniques and cleaner agriculture," he says. "We want to understand: Is it true? How is it done? How do you manage it?"