Why Sustainable Fashion Has to Be About Individual Style - 0 views
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Adriana Trujillo on 07 Mar 14Fashion marketing is predicated on the assumption that clothes fall out of fashion from season to season and that consumers must keep buying to stay hip, writes Ceri Heathcote. Sustainable brands should make a stand and encourage consumers to dress for their personal style rather than for marketer-created fashion trends, Heathcote argues.