This Sweatshirt Is Designed To Last For The Rest Of Your Life | Co.Exist | ideas + impact - 0 views
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Adriana Trujillo on 20 Jul 15The 30-Year Sweatshirt project aims to counter "built-in obsolescence among major fashion retailers" by offering apparel that's guaranteed to last at least three decades, says founder Tom Cridland. Investing in better materials and manufacturing also allows shoppers to avoid the ethical problems that come with cheap, disposable fashion, Cridland says.