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Anti-counterfeiting techology using biomimicry - butterfly wings. Printed security images on products.

BASF has joined a national effort to help monarch butterfly populations by building habitats at several of its chemical complexes in the US, and most recently in Geismar, La. "From our standpoint as a company, sustainability and environmental stewardship are at the core of our operations," said BASF Geismar External Communications Manager Blythe Lamonica.

Bees, butterflies and other pollinators are increasingly under threat from human activities and countries must transform their agricultural practices to ensure global crop production can meet demand and avoid substantial economic losses, the United Nations Conference on Biological Diversity heard today. According to the global assessment on pollinators produced by the Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES), 75 per cent of our food crops and nearly 90 per cent of wild flowering plants depend to some extent on animal pollination, which is the transfer of pollen between the male and female parts of flowers to enable fertilization and reproduction. Without pollinators, crops such as coffee, cacao and apples would drastically suffer, and changes in global crop supplies could increase prices to consumers and reduce profits to producers, resulting in a potential annual net loss of economic welfare of $160 billion to $191 billion globally.

Bad news for those with a sweet tooth: the absence of pollinators such as bees and butterflies would signal the end of dessert as we know it. Whole Foods Market recently removed all products from an area of the supermarket reliant on the creatures, mirroring past initiatives in the diary aisle and the produce section. The results, seen above in the bakery department for the company's Share the Buzz campaign, are dramatic.

The non-GMO labeling movement received a big boost last week when PepsiCo announced that it would begin including the Non-GMO Project's butterfly seal on the Tropicana juice line. "Tropicana Pure Premium is non-GMO, and it always has been," said brand chief Björn Bernemann. "Some consumers, however, are expressing a desire to get beyond what brands are actually telling them, and we felt having external verification would give our consumers assurance."