While the focus of the NFL world this week-and thus our coverage-has been in San Francisco, with an estimated 1,000,000 people visiting Super Bowl City in the Embarcadero and Moscone Center for NFL Experience, today, finally, the whole show moves down the interstate to Santa Clara and Levi's (LEED Gold) Stadium, where the Panthers will take on the Broncos. Most of today's Green-Sports coverage is Levi's Stadium-based as well:
This 60-second video is intended to amp up fans for Super Bowl 50 "the Bay Area way." In promotion of the "Play Your Part" campaign, the ad encourages fans to take public transit to the big game, bring their own water bottle, conserve energy, reduce waste, and otherwise contribute to a socially- and environmentally-responsible event. The campaign is part of the San Francisco Bay Area Super Bowl 50 Host Committee's larger efforts to make this year's Super Bowl "Net Positive."
Sports organizations are increasingly rallying together to promote environmental causes, reduce their climate impacts and try to persuade their fans to go green. "There is a global recognition now of the power of sports to advance environmental messaging," said Green Sports Alliance director Allen Hershkowitz.