Digital Textbook Sales in U.S. Higher Education - A Five-Year Projection « Th... - 0 views
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Lisa Spiro on 22 Oct 11"Over the next five years, digital textbook sales in the United States will surpass 18% of combined new textbook sales for the Higher Education and Career Education markets. This increase will boost revenues for digital textbooks to more than $1 billion and necessitate a general overhaul of traditional textbook production processes. The growth will also create avenues for new content publishers to enter the textbook market, lead to fundamental shifts in purchasing patterns around learning materials, and expedite the formal adoption of open educational resources to augment premium digital content"