Steve Jobs' Plans to Disrupt the Textbook Industry. How Disruptive Were They? | Inside ... - 0 views
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Lisa Spiro on 08 Nov 11"This isn't the same approach, however, that Apple took to disrupting the music industry. This isn't the equivalent of $.99 download for songs. This is about hiring "great textbook writers," something I don't think Apple ever did for songwriters, other than a few "iTunes Exclusive Releases" perhaps. And it seems as though -- again, just based on this passage from the biography -- that Jobs' frustration with the industry isn't with the industry so much as the bureaucracy that goes into textbook certification and adoption. How would partnering with Pearson, the largest education publisher in the world, disrupt textbook publishing? Color me skeptical."