Ethnography - Wikipedia, the free encyclopedia - 0 views
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Ethnography (from Greek ἔθνος ethnos = folk/people and γράφω grapho = to write) is a qualitative research design aimed at exploring cultural phenomena. The resulting field study or a case report reflects the knowledge and the system of meanings in the lives of a cultural group.[1][2][3]
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communication studies
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should be reflexive, make a substantial contribution toward the understanding of the social life of humans, have an aesthetic impact on the reader, and express a credible reality
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