While we examine the trends in 2010, there are clear patterns on the role and influence of multiple IT stakeholders within the IT decision-making process. These founding serve as a guide post on the strategic framework for IT marketers.
Here are some holiday data feed management tips courtesy of the team at online retail merchandising technology provider, Mercent. This post is the fruit of a Twitter connection with Rick Galan, Strategic Marketing Manager of Mercent and ecommerce blogger. You can follow Rick on Twitter @rickgalan, or follow Jason Billingsley and me at @jbillingsley and @roxyyo respectively.
HP can spam the hell out of Google and Google engineers are afraid to do anything about it because they do not want to lose the associated AdWords ad budget. But if you follow HP's strategy it is called spam - and a Google engineer will smile while killing your site. It's just business.
E-commerce firms should turn to commercial, off-the-shelf, or open source software as a replacement for current custom web development initiatives to save up to 35 per cent of their ongoing maintenance and licence costs, Gartner advised in its report "Cost Cutting in E-Commerce, 2009".