Every Touch Point Matters: Optimizing the Thank You Page » Closed Loop Market... - 0 views
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Frederik Van Zande on 08 Jan 09Once the party's over, are you leaving customers out in the cold? Thank you pages typically don't receive much design or marketing attention. After all, by the time a site visitor sees a Thank You page the chase is over, right? The visitor purchased a widget, filled out the signup form, or downloaded a white paper - in other words, the web site has won, and another conversion stat has been chalked up in the company's analytics package. Success! Check out our positive ROI!