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Last week's reputation management post brought several emails about how to go actually go about implementing a reputation management program. With that in mind her are five steps that you can take to manage your reputation online (and control the search engine rankings also).

A wise entrepreneur once said that "you can't build a reputation on what you're going to do." While computers weren't around when Henry Ford coined the phrase, his words still resonate today. With billions of people online-and probably the same number of bloggers and social media participants-it's imperative to take a pro-active approach to your company's reputation management. Don't wait until there's a problem-that's too little, too late.

While most of Radically Transparent is about managing and monitoring your online reputation, we spend a lot of time explaining that customers are discussing your brand and would love to have you join the conversation. New research from ExpoTV.com shows just how badly your customers want to hear from you.

The best posts of 2007 in social media, marketing, SEO, reputation management, viral marketing, domaining, and affiliate sites.