"Top Tips for a Successful Crowdfunding Campaign
Plan Ahead
Crowdfunding is in no way the quick or 'easy option' and requires months of strategic planning before you launch. Talk to people about your idea, run focus groups (or set up a Facebook group online), and build an engaged and excited community in advance, so you can hit the ground running when your campaign launches. Getting your video pitch right is crucial, so make it professional, with good visuals and audio."
The book revealed how mass collaboration was reinventing the way businesses communicate, create value, and compete in the new global marketplace. Since its inception, Wikinomics.com has hosted many good discussions with insights from posters and readers alike.