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This paper approaches the much-debated issue of corporate citizenship (CC). Many models depict the development process of CC, and yet attempts to find one extensive definition remain in progress. We argue that more than one type of citizenship may be needed to fully describe the concept. So far, social factors have dominated the definitions of CC, but citizenship functions can also be found in other areas. In fact, for maximum benefit, the type of citizenship should be tied to the sector and business field of the corporation in question. Using data drawn from three internationally operating corporations headquartered in Finland, we introduce three different types of CC that are in line with their core business ideas: cultural citizenship, environmental citizenship and technological citizenship. These new types of citizenships can help in grasping the complexity of business responsibility and ethics, and offer tools for gaining competitive advantage by differentiation."

"Seuls 42 % des adultes dans le monde savent ce qu'est un réseau social."

Date de réalisation : 9 Octobre 2009 Durée du programme : 45 min Classification Dewey : Internet Catégorie : Vidéocours Niveau : Tous publics / hors niveau Disciplines : Sciences de l'information Collections : Cours de culture numérique 2009-2010 Auteur(s) : LE CROSNIER Hervé Langue : Français Mots-clés : culture numérique, cyberculture Conditions d'utilisation / Copyright : Ce document pédagogique vous a intéressé... partagez-le, il appartient au monde des ressources éducatives ouvertes (OER : Open Educational Resources) Licence Creative Commons, by-nc,sa "

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