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Ed Webb

Seth Priebatsch: The game layer on top of the world | Video on TED.com - 0 views

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    This is the TED talk I mentioned in class 9/27
Ed Webb

How ethical is it for advertisers to target your mood? | Emily Bell | Opinion | The Gua... - 0 views

  • The effectiveness of psychographic targeting is one bet being made by an increasing number of media companies when it comes to interrupting your viewing experience with advertising messages.
  • “Across the board, articles that were in top emotional categories, such as love, sadness and fear, performed significantly better than articles that were not.”
  • ESPN and USA Today are also using psychographic rather than demographic targeting to sell to advertisers, including in ESPN’s case, the decision to not show you advertising at all if your team is losing.
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  • Media companies using this technology claim it is now possible for the “mood” of the reader or viewer to be tracked in real time and the content of the advertising to be changed accordingly
  • ads targeted at readers based on their predicted moods rather than their previous behaviour improved the click-through rate by 40%.
  • Given that the average click through rate (the number of times anyone actually clicks on an ad) is about 0.4%, this number (in gross terms) is probably less impressive than it sounds.
  • Cambridge Analytica, the company that misused Facebook data and, according to its own claims, helped Donald Trump win the 2016 election, used psychographic segmentation.
  • For many years “contextual” ads served by not very intelligent algorithms were the bane of digital editors’ lives. Improvements in machine learning should help eradicate the horrible business of showing insurance advertising to readers in the middle of an article about a devastating fire.
  • The words “brand safety” are increasingly used by publishers when demonstrating products such as Project Feels. It is a way publishers can compete on micro-targeting with platforms such as Facebook and YouTube by pointing out that their targeting will not land you next to a conspiracy theory video about the dangers of chemtrails.
  • the exploitation of psychographics is not limited to the responsible and transparent scientists at the NYT. While publishers were showing these shiny new tools to advertisers, Amazon was advertising for a managing editor for its surveillance doorbell, Ring, which contacts your device when someone is at your door. An editor for a doorbell, how is that going to work? In all kinds of perplexing ways according to the ad. It’s “an exciting new opportunity within Ring to manage a team of news editors who deliver breaking crime news alerts to our neighbours. This position is best suited for a candidate with experience and passion for journalism, crime reporting, and people management.” So if instead of thinking about crime articles inspiring fear and advertising doorbells in the middle of them, what if you took the fear that the surveillance-device-cum-doorbell inspires and layered a crime reporting newsroom on top of it to make sure the fear is properly engaging?
  • The media has arguably already played an outsized role in making sure that people are irrationally scared, and now that practice is being strapped to the considerably more powerful engine of an Amazon product.
  • This will not be the last surveillance-based newsroom we see. Almost any product that produces large data feeds can also produce its own “news”. Imagine the Fitbit newsroom or the managing editor for traffic reports from dashboard cams – anything that has a live data feed emanating from it, in the age of the Internet of Things, can produce news.
Ed Webb

Border Patrol, Israel's Elbit Put Reservation Under Surveillance - 0 views

  • The vehicle is parked where U.S. Customs and Border Protection will soon construct a 160-foot surveillance tower capable of continuously monitoring every person and vehicle within a radius of up to 7.5 miles. The tower will be outfitted with high-definition cameras with night vision, thermal sensors, and ground-sweeping radar, all of which will feed real-time data to Border Patrol agents at a central operating station in Ajo, Arizona. The system will store an archive with the ability to rewind and track individuals’ movements across time — an ability known as “wide-area persistent surveillance.” CBP plans 10 of these towers across the Tohono O’odham reservation, which spans an area roughly the size of Connecticut. Two will be located near residential areas, including Rivas’s neighborhood, which is home to about 50 people. To build them, CBP has entered a $26 million contract with the U.S. division of Elbit Systems, Israel’s largest military company.
  • U.S. borderlands have become laboratories for new systems of enforcement and control
  • these same systems often end up targeting other marginalized populations as well as political dissidents
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  • the spread of persistent surveillance technologies is particularly worrisome because they remove any limit on how much information police can gather on a person’s movements. “The border is the natural place for the government to start using them, since there is much more public support to deploy these sorts of intrusive technologies there,”
  • the company’s ultimate goal is to build a “layer” of electronic surveillance equipment across the entire perimeter of the U.S. “Over time, we’ll expand not only to the northern border, but to the ports and harbors across the country,”
  • In addition to fixed and mobile surveillance towers, other technology that CBP has acquired and deployed includes blimps outfitted with high-powered ground and air radar, sensors buried underground, and facial recognition software at ports of entry. CBP’s drone fleet has been described as the largest of any U.S. agency outside the Department of Defense
  • Nellie Jo David, a Tohono O’odham tribal member who is writing her dissertation on border security issues at the University of Arizona, says many younger people who have been forced by economic circumstances to work in nearby cities are returning home less and less, because they want to avoid the constant surveillance and harassment. “It’s especially taken a toll on our younger generations.”
  • Border militarism has been spreading worldwide owing to neoliberal economic policies, wars, and the onset of the climate crisis, all of which have contributed to the uprooting of increasingly large numbers of people, notes Reece Jones
  • In the U.S., leading companies with border security contracts include long-established contractors such as Lockheed Martin in addition to recent upstarts such as Anduril Industries, founded by tech mogul Palmer Luckey to feed the growing market for artificial intelligence and surveillance sensors — primarily in the borderlands. Elbit Systems has frequently touted a major advantage over these competitors: the fact that its products are “field-proven” on Palestinians
  • Verlon Jose, then-tribal vice chair, said that many nation members calculated that the towers would help dissuade the federal government from building a border wall across their lands. The Tohono O’odham are “only as sovereign as the federal government allows us to be,”
  • Leading Democrats have argued for the development of an ever-more sophisticated border surveillance state as an alternative to Trump’s border wall. “The positive, shall we say, almost technological wall that can be built is what we should be doing,” House Speaker Nancy Pelosi said in January. But for those crossing the border, the development of this surveillance apparatus has already taken a heavy toll. In January, a study published by researchers from the University of Arizona and Earlham College found that border surveillance towers have prompted migrants to cross along more rugged and circuitous pathways, leading to greater numbers of deaths from dehydration, exhaustion, and exposure.
  • “Walls are not only a question of blocking people from moving, but they are also serving as borders or frontiers between where you enter the surveillance state,” she said. “The idea is that at the very moment you step near the border, Elbit will catch you. Something similar happens in Palestine.”
  • CBP is by far the largest law enforcement entity in the U.S., with 61,400 employees and a 2018 budget of $16.3 billion — more than the militaries of Iran, Mexico, Israel, and Pakistan. The Border Patrol has jurisdiction 100 miles inland from U.S. borders, making roughly two-thirds of the U.S. population theoretically subject to its operations, including the entirety of the Tohono O’odham reservation
  • Between 2013 and 2016, for example, roughly 40 percent of Border Patrol seizures at immigration enforcement checkpoints involved 1 ounce or less of marijuana confiscated from U.S. citizens.
  • the agency uses its sprawling surveillance apparatus for purposes other than border enforcement
  • documents obtained via public records requests suggest that CBP drone flights included surveillance of Dakota Access pipeline protests
  • CBP’s repurposing of the surveillance tower and drones to surveil dissidents hints at other possible abuses. “It’s a reminder that technologies that are sold for one purpose, such as protecting the border or stopping terrorists — or whatever the original justification may happen to be — so often get repurposed for other reasons, such as targeting protesters.”
  • The impacts of the U.S. border on Tohono O’odham people date to the mid-19th century. The tribal nation’s traditional land extended 175 miles into Mexico before being severed by the 1853 Gadsden Purchase, a U.S. acquisition of land from the Mexican government. As many as 2,500 of the tribe’s more than 30,000 members still live on the Mexican side. Tohono O’odham people used to travel between the United States and Mexico fairly easily on roads without checkpoints to visit family, perform ceremonies, or obtain health care. But that was before the Border Patrol arrived en masse in the mid-2000s, turning the reservation into something akin to a military occupation zone. Residents say agents have administered beatings, used pepper spray, pulled people out of vehicles, shot two Tohono O’odham men under suspicious circumstances, and entered people’s homes without warrants. “It is apartheid here,” Ofelia Rivas says. “We have to carry our papers everywhere. And everyone here has experienced the Border Patrol’s abuse in some way.”
  • Tohono O’odham people have developed common cause with other communities struggling against colonization and border walls. David is among numerous activists from the U.S. and Mexican borderlands who joined a delegation to the West Bank in 2017, convened by Stop the Wall, to build relationships and learn about the impacts of Elbit’s surveillance systems. “I don’t feel safe with them taking over my community, especially if you look at what’s going on in Palestine — they’re bringing the same thing right over here to this land,” she says. “The U.S. government is going to be able to surveil basically anybody on the nation.”
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