Doolally Web

Can be a useful tool to start building a local Pune specific community

An interesting starting point ... Let's think about building something like this around 'Going Doolally' as an campaign idea

content for the brew trails

Brilliant ... just go through their copy & tell me you don't want to buy some of their stuff :-)

Think the tone & pitch of their copy is PERFECT ! ... something we should try to emulate in our copy ... think they have done a brilliant job of saying that they are very good at what they do & at the same time not sound serious AT ALL ...

about and product pages very well communicated

this is interesting ... we have always discussed about a more meaningful integration of our SM presence in our web-site other that just the logos ... remember the conversation we keep having about bringing our FB page/group to our web-site ... well ... this tool lets us do something similar ...it lets us take our website to twitter ... lets look at this VERY seriously

Like the 'artisan way' vs. 'industrial way' in the our promise section. Also like the 'simply promise to brew great beers & have lots of fun doing it' & 'hope you enjoy drinking them as much as we enjoy brewing them' copy in the same section ... nice touch

to be used as a reference for copy (our story bit)

Interesting tool that solves the 'How do we create a nice twitter background' conundrum