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Suketu Talekar

Add Community to your Site with Triggit! - 0 views

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    this is interesting ... we have always discussed about a more meaningful integration of our SM presence in our web-site other that just the logos ... remember the conversation we keep having about bringing our FB page/group to our web-site ... well ... this tool lets us do something similar ...it lets us take our website to twitter ... lets look at this VERY seriously
Suketu Talekar

BEER HISTORY LIBRARY - 0 views

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    Resource for website content
Puja Madan

Brewery Websites: Creative Design with Beer in Mind - AgencyTool Blog - 0 views

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    21 brewery site designs - mostly flash, but good ideas
Suketu Talekar

Plum Announces Share Space Pro: The Easiest Way To Add Robust Social Networking To Any ... - 0 views

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    Interesting alternative to google friends connect to integrate some social elements into the site: 1.Pro: feeds into face book. 2.Con: Adoption might be easier for google friends connect given most of our prime prospects will already have a google account via. gmail
Suketu Talekar

Website Marketing SEO Score Tool - 0 views

shared by Suketu Talekar on 02 Nov 08 - Cached
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    Interesting tool ... lets run a test on our site when we meet ... I looked at the report ... what I like is that the report is simple & actionable ...
Suketu Talekar

SABMiller India Beer Myths with its conventions & beliefs - 0 views

    • Suketu Talekar
       
      We can really spice this section up. This is too bland. The beer jokes & beer quotes are JUST TOO DHAAA ... The myths idea sounds interesting but maybe we can give a Legends & Lore twist on it. The history section can be a timeline ... with content from http://beerethiopia.com/ & a couple of other places and the execution from Samuel Adams website
Suketu Talekar

14 free tools that reveal why people abandon your website | Conversion Rate Experts - 0 views

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    Some of these tools are REALLY interesting. We need to figure out which ones we need next we meet. Let me put this on the agenda
Puja Madan

Cheers: A Free "Social" Icon Set | Freebies | Smashing Magazine - 0 views

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    We can use the beer mug rss feed icon on our blog!! yay!
Suketu Talekar

Nellie's All-Natural Products - 0 views

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    you just gotta LOVE them !!! ... literally everything about them P.S. : I know ... it's flash
Suketu Talekar

Buzz Marketing Daily: So You've Put Up a Facebook Page, Now What? 10 Tips for Business ... - 0 views

  • Add HTML and Applications to your page.
  • Add applications with relevance to your business, such as FBML, Reviews, YouTube Video Box, etc. and your fans will want to actually use your Page, not just visit it.
  • You don't even have to write your own blog- there's tons of content in virtually every field out there already, so just syndicate news and blog feeds directly to your Facebook page that have relevance and meaning to your customers and potential customers.
  • ...10 more annotations...
  • run social ads which link back to the Facebook fan page.
  • Update content regularly. You can't build a community if the page is the same every time people visit it.
  • The old credo was "If you build it, they will come." The new credo is, "If you listen and respond, they will come back."
  • Reach out to Admins of Facebook groups of key target customers.
    • Suketu Talekar
       
      we need to figure out the groups that we need to reach out ... we can really take the 'long tail' approach in terms of interests these groups represent ... the obvious start is the Craft Beer in India group ... some idea like 'Bikers in India', 'Indie Musicians in India', 'Bloggers in India' (ties in well with our blogger outreach idea) ... lets integrate this in our facebook group/page strategy ...
  • But if you can provide them with value, and start a conversation, and they start a conversation with their Facebook group, it's worth the outreach.
  • Create special offers for Facebook Fans only: 10% off, special reveal codes, Buy 1 get 1 free, contests, etc.
  • Thank fans for posting reviews, on the wall, in discussions, etc.
    • Suketu Talekar
       
      the whole listening bit from 'groundswell'
  • Create a new domain(s) that link(s) directly to your Facebook Page. Take your brand or company, and create and direct "BrandOnFacebook.com" directly to your facebook pages.
  • Link, Link, Link to your Facebook Page. From your company's main website, from your email signature, from your blog, and wherever you have a web presence - it can't hurt to link your Facebook Page.
  • In fact, the best method is to cross-reference customer email addresses direct on Facebook, and then message them right there. Make it as easy as possible for your current customers to become Facebook Fans.
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    interesting set of best practices to maximize the impact of the Doolally facebook group
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