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Suketu Talekar

Stormhoek.Com - 0 views

www.stormhoek.com/blog

shared by Suketu Talekar on 24 Oct 08 - Cached
    • Suketu Talekar
      Suketu Talekar on 24 Oct 08
       
      Really nice touch on archive surfing. Like the tags integration too. Could be used for the Blog section
    • Suketu Talekar
      Suketu Talekar on 24 Oct 08
       
      For the blog section
    • Suketu Talekar
      Suketu Talekar on 24 Oct 08
       
      Interesting Integration of web 2.0. We should look at something like this
  • ...1 more annotation...
    • Suketu Talekar
      Suketu Talekar on 24 Oct 08
       
      For the Blog section
Suketu Talekar

Add Community to your Site with Triggit! - 0 views

triggit.com

marketing twitter

shared by Suketu Talekar on 09 Feb 09 - Cached
  • Suketu Talekar on 09 Feb 09
     
    this is interesting ... we have always discussed about a more meaningful integration of our SM presence in our web-site other that just the logos ... remember the conversation we keep having about bringing our FB page/group to our web-site ... well ... this tool lets us do something similar ...it lets us take our website to twitter ... lets look at this VERY seriously
Suketu Talekar

Google Talkabout: Google Talk chatback - 0 views

googletalk.blogspot.com/...google-talk-chatback.html

shared by Suketu Talekar on 25 Oct 08 - Cached
  • Suketu Talekar on 25 Oct 08
     
    This needs to be integrated with the blog on the site ... don't you just LOVE google :)) ...
Suketu Talekar

Opinion: Making buzz marketing work for your brand - Brand Republic News - Brand Republic - 0 views

www.brandrepublic.com/...king-buzz-marketing-work-brand

shared by Suketu Talekar on 28 Oct 08 - Cached
  • You're talking to human beings one-to-one -- be honest and transparent, succinct and accurate and personalise all your messages accordingly.
    • Suketu Talekar
      Suketu Talekar on 28 Oct 08
       
      This is why the tone needs to conversational & casual ... even a little self deprecating maybe ... there is something extremely charming about someone risking making fun of themselves to bring a smile to somebody's face ...
  • Recent changes in law on unfair advertising practices have torn up the thoughtless spammers' charter that eroded trust and confidence in conversation in a social media setting.It has been replaced with the only viable long-term communication of targeted, respectful, considered and relevant engagement and conversation. 
  • The biggest benefits are in terms of increasing engagement and dialogue with the target audience. Look at Dell's 'Idea Storm' campaign for word of mouth's potential to revolutionise brand perception. Perceptions of Dell were successfully shifted from disengaged, remote and in danger of becoming irrelevant (before the campaign) to visionary, engaged, open and forward looking (after).
  • ...2 more annotations...
  • Avoid "tell & sell" marketing -- it doesn't create and foster engagement.
  • Value advocates and respect their individuality and integrity, irrespective of whether they are paid for their engagement or not.
  • Suketu Talekar on 28 Oct 08
     
    Interesting general read
Suketu Talekar

Plum Announces Share Space Pro: The Easiest Way To Add Robust Social Networking To Any ... - 0 views

www.prweb.com/...prweb1468964.htm

shared by Suketu Talekar on 24 Oct 08 - Cached
  • Suketu Talekar on 24 Oct 08
     
    Interesting alternative to google friends connect to integrate some social elements into the site: 1.Pro: feeds into face book. 2.Con: Adoption might be easier for google friends connect given most of our prime prospects will already have a google account via. gmail
Suketu Talekar

Samuel Adams - World Of Beer - 0 views

www.samueladams.com/world_of_beer.aspx

shared by Suketu Talekar on 24 Oct 08 - Cached
    • Suketu Talekar
      Suketu Talekar on 24 Oct 08
       
      Like the way both 'history of beer' & history of sam are done. The slider scale with the text changing thing
  • Suketu Talekar on 24 Oct 08
     
    Like the beer encyclopedia. Both on content and navigation. Its whole beer 101 that we have been talking but I like the idea of calling it an encyclopedia
  • Suketu Talekar on 24 Oct 08
     
    Virtual tour section is nice
  • Suketu Talekar on 24 Oct 08
     
    Refer sticky notes on the the history of beer and history of sam section. LOVE the Enjoying beer section LOVE the fact that there is 'Words of wisdom' thing that is integrated as the flash thing is loading. It keeps changing. Nice surprise. Overall a lot to be learned from this site both on content & navigatoin
Suketu Talekar

Buzz Marketing Daily: So You've Put Up a Facebook Page, Now What? 10 Tips for Business ... - 0 views

thekbuzz-thekisforkerpen.blogspot.com/...up-facebook-page-now-what.html

facebook group

shared by Suketu Talekar on 23 Nov 08 - Cached
  • Add HTML and Applications to your page.
  • Add applications with relevance to your business, such as FBML, Reviews, YouTube Video Box, etc. and your fans will want to actually use your Page, not just visit it.
  • You don't even have to write your own blog- there's tons of content in virtually every field out there already, so just syndicate news and blog feeds directly to your Facebook page that have relevance and meaning to your customers and potential customers.
  • ...10 more annotations...
  • run social ads which link back to the Facebook fan page.
  • Update content regularly. You can't build a community if the page is the same every time people visit it.
  • The old credo was "If you build it, they will come." The new credo is, "If you listen and respond, they will come back."
  • Reach out to Admins of Facebook groups of key target customers.
    • Suketu Talekar
      Suketu Talekar on 23 Nov 08
       
      we need to figure out the groups that we need to reach out ... we can really take the 'long tail' approach in terms of interests these groups represent ... the obvious start is the Craft Beer in India group ... some idea like 'Bikers in India', 'Indie Musicians in India', 'Bloggers in India' (ties in well with our blogger outreach idea) ... lets integrate this in our facebook group/page strategy ...
  • But if you can provide them with value, and start a conversation, and they start a conversation with their Facebook group, it's worth the outreach.
  • Create special offers for Facebook Fans only: 10% off, special reveal codes, Buy 1 get 1 free, contests, etc.
  • Thank fans for posting reviews, on the wall, in discussions, etc.
    • Suketu Talekar
      Suketu Talekar on 23 Nov 08
       
      the whole listening bit from 'groundswell'
  • Create a new domain(s) that link(s) directly to your Facebook Page. Take your brand or company, and create and direct "BrandOnFacebook.com" directly to your facebook pages.
  • Link, Link, Link to your Facebook Page. From your company's main website, from your email signature, from your blog, and wherever you have a web presence - it can't hurt to link your Facebook Page.
  • In fact, the best method is to cross-reference customer email addresses direct on Facebook, and then message them right there. Make it as easy as possible for your current customers to become Facebook Fans.
  • Suketu Talekar on 23 Nov 08
     
    interesting set of best practices to maximize the impact of the Doolally facebook group
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