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Suketu Talekar

innocent drinks : all about us - 0 views

    • Suketu Talekar
       
      Like the resource efficient business thing. We have always talked being an environmentally responsible business & our commitment to measuring & reducing our Carbon footprint. Also like the 'our carbon footprint' & 'our carbon actions' sub-sections. Very direct. The content needs to be dumbed down though. I shall talk to our environmental consultant for the content for this section
Suketu Talekar

Samuel Adams - World Of Beer - 0 views

    • Suketu Talekar
       
      Like the way both 'history of beer' & history of sam are done. The slider scale with the text changing thing
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    Like the beer encyclopedia. Both on content and navigation. Its whole beer 101 that we have been talking but I like the idea of calling it an encyclopedia
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    Virtual tour section is nice
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    Refer sticky notes on the the history of beer and history of sam section. LOVE the Enjoying beer section LOVE the fact that there is 'Words of wisdom' thing that is integrated as the flash thing is loading. It keeps changing. Nice surprise. Overall a lot to be learned from this site both on content & navigatoin
Puja Madan

Great Lakes Brewing Company, Cleveland, Ohio - 0 views

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    good content on csr \nand environmental conscious
Suketu Talekar

BEER HISTORY LIBRARY - 0 views

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    Resource for website content
Suketu Talekar

The 10 Best Beer Slogans Of All Time | www.holytaco.com - 0 views

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    content for the brew trails
Suketu Talekar

Buzz Marketing Daily: So You've Put Up a Facebook Page, Now What? 10 Tips for Business ... - 0 views

  • Add HTML and Applications to your page.
  • Add applications with relevance to your business, such as FBML, Reviews, YouTube Video Box, etc. and your fans will want to actually use your Page, not just visit it.
  • You don't even have to write your own blog- there's tons of content in virtually every field out there already, so just syndicate news and blog feeds directly to your Facebook page that have relevance and meaning to your customers and potential customers.
  • ...10 more annotations...
  • run social ads which link back to the Facebook fan page.
  • Update content regularly. You can't build a community if the page is the same every time people visit it.
  • The old credo was "If you build it, they will come." The new credo is, "If you listen and respond, they will come back."
  • Reach out to Admins of Facebook groups of key target customers.
    • Suketu Talekar
       
      we need to figure out the groups that we need to reach out ... we can really take the 'long tail' approach in terms of interests these groups represent ... the obvious start is the Craft Beer in India group ... some idea like 'Bikers in India', 'Indie Musicians in India', 'Bloggers in India' (ties in well with our blogger outreach idea) ... lets integrate this in our facebook group/page strategy ...
  • But if you can provide them with value, and start a conversation, and they start a conversation with their Facebook group, it's worth the outreach.
  • Create special offers for Facebook Fans only: 10% off, special reveal codes, Buy 1 get 1 free, contests, etc.
  • Thank fans for posting reviews, on the wall, in discussions, etc.
    • Suketu Talekar
       
      the whole listening bit from 'groundswell'
  • Create a new domain(s) that link(s) directly to your Facebook Page. Take your brand or company, and create and direct "BrandOnFacebook.com" directly to your facebook pages.
  • Link, Link, Link to your Facebook Page. From your company's main website, from your email signature, from your blog, and wherever you have a web presence - it can't hurt to link your Facebook Page.
  • In fact, the best method is to cross-reference customer email addresses direct on Facebook, and then message them right there. Make it as easy as possible for your current customers to become Facebook Fans.
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    interesting set of best practices to maximize the impact of the Doolally facebook group
Suketu Talekar

innocent drinks - fresh fruit smoothies and other healthy drinks - 0 views

    • Suketu Talekar
       
      Also like the "submit your picture here" bit ... has a nice user generated content/engagement element ...
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    Like the Pinboard !!! Maybe the look feel needs to adjusted a bit ... a green felt kind of a background with brass pin should work ... has an engagement angle ...
Puja Madan

Drinking Across America: A Look at the 25 Best Microbreweries in the Country | Travelha... - 0 views

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    top 25 microbreweries in the US
Suketu Talekar

SABMiller India Beer Myths with its conventions & beliefs - 0 views

    • Suketu Talekar
       
      We can really spice this section up. This is too bland. The beer jokes & beer quotes are JUST TOO DHAAA ... The myths idea sounds interesting but maybe we can give a Legends & Lore twist on it. The history section can be a timeline ... with content from http://beerethiopia.com/ & a couple of other places and the execution from Samuel Adams website
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