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Now that's what i'm talking about!  Business documents published in an advanced Web Productivity RIA format.  Roambi Flow targets the iPAD with business reports based on SalesForce.com and other business productivity platforms hosting basic business intelligence and information.  Roambi packages the reports in the increasingly popular visually immersive webzine style similar to FlipBoard, Zite, TreeSaver, OnSwipe, Push Pop, Instapaper, Readability, Pulse, PressJack, TweetMag, Sports Illustrated and the NYTimes iOS editions.  Beautifully done.   My guess is that the underlying format is the visually rich and interactive HTML+ (HTML5-CSS3-JSON-JavaScript-Canvas/SVG). excerpt:  After revolutionizing the way companies can interact with their business data on the go with its Roambi app, San Diego-based startup Mellmo is now aiming to let you use that data to create gorgeous interactive reports and presentations with its new iPad app and publishing platform Roambi Flow. The move is the next step in Mellmo's plan to make business intelligence (BI) more accessible, and dare I say it, sexy. Mellmo's initial Roambi app integrates with existing BI systems, including Salesforce and SAP, letting business owners and executives easily make sense of their data with interactive charts, graphs and more. Now with Roambi Flow, that data can be used to create magazine-quality reports and presentations that can be shared more easily with any iPad user.