dispositivos, medios y contextos.
411.07
En el número especial de estilo del Newyorker, James Surowiecki hablaba del primer esfuerzo serio por parte de los diseñadores americanos de imponer un control sobre la propiedad intelectual de sus diseños (Fashion Originators Guild of America, 1932) y sobre lo que Kal Raustiala y Christopher Sprigman, expertos en leyes, llaman la Paradoja de la Piratería:
The paradox stems from the basic dilemma that underpins the economics of fashion: for the industry to keep growing, customers must like this year’s designs, but they must also become dissatisfied with them, so that they’ll buy next year’s. Many other consumer businesses face a similar problem, but fashion—unlike, say, the technology industry—can’t rely on improvements in power and performance to make old products obsolete.Raustiala and Sprigman argue persuasively that, in fashion, it’s copying that serves this function, bringing about what they call “induced obsolescence.” Copying enables designs and styles to move quickly from early adopters to the masses. And since no one cool wants to keep wearing something after everybody else is wearing it, the copying of designs helps fuel the incessant demand for something new.
MAS: Ready to share, Ready to Wear! (esta gente, por cierto, ha publicado un libro)
211.07
Gibson ha encontrado una entrevista a H. P. Lovecraft de la WPA Newsreel, circa 1933.
Mi padre dice que tiene cara de pervertido.
