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Rob Laporte

Google SEO Test - Google Prefers Valid HTML & CSS | Hobo - 0 views

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    Well - the result is clear. From these 4 pages Google managed to pick the page with valid css and valid html as the preffered page to include in it's index! Ok, it might be a bit early to see if the four pages in the test eventually appear in Google but on first glance it appears Google spidered the pages, examined them, applied duplicate content filters as expected, and selected one to include in search engine results. It just happens that Google seems to prefer the page with valid code as laid down by the W3C (World Wide Web Consortium). The W3C was started in 1994 to lead the Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability. What is the W3C? * W3C Stands for the World Wide Web Consortium * W3C was created in October 1994 * W3C was created by Tim Berners-Lee * W3C was created by the Inventor of the Web * W3C is organized as a Member Organization * W3C is working to Standardize the Web * W3C creates and maintains WWW Standards * W3C Standards are called W3C Recommendations How The W3C Started The World Wide Web (WWW) began as a project at the European Organization for Nuclear Research (CERN), where Tim Berners-Lee developed a vision of the World Wide Web. Tim Berners-Lee - the inventor of the World Wide Web - is now the Director of the World Wide Web Consortium (W3C). W3C was created in 1994 as a collaboration between the Massachusetts Institute of Technology (MIT) and the European Organization for Nuclear Research (CERN), with support from the U.S. Defense Advanced Research Project Agency (DARPA) and the European Commission. W3C Standardising the Web W3C is working to make the Web accessible to all users (despite differences in culture, education, ability, resources, and physical limitations). W3C also coordinates its work with many other standards organizations such as the Internet Engineering Task Force, the Wireless Application Protocols (WAP) Forum an
jack_fox

Organize your marketing team for fewer silos and more success | Call to Action: Marketing and Communications in Higher Education - 0 views

  • Continually assess and refine as organizational needs and staffing evolve.
  • See the before and after organizational charts.
    • jack_fox
       
      Notice how much more streamlined the organization is after. Fewer people report to the VP, and the Communications Project Manager facilitates between multiple parties, as in a Matrix Structure
  • See the before and after organizational charts.
Rob Laporte

Clay Christensen sticks with predictions of massive college closures - 1 views

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    "Salesforce.org's Higher Education Summit"
jack_fox

6 Rules for a Highly Effective Marketing Team | Call to Action: Marketing and Communications in Higher Education - 0 views

  • User Experience Manager
  • every department (academic and non-academic) to an account manager, whose job it will be to understand the client’s marketing and communication needs
Rob Laporte

New England colleges have one big worry: 2025 - The Boston Globe - 1 views

  • “Institutions in places like Massachusetts and New York and Illinois are going to be really challenged to maintain enrollments,” said Joseph Garcia, president of the Western Interstate Commission for Higher Education, whose research on this topic is the industry gold standard. “There are just not going to be enough wealthy, full-paying students to go around.
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