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Google Analytics Upgrade: AdSense Reporting, Visualization Tools, & More - 0 views

searchengineland.com/alization-tools-more-15220.php ppc roi planning
shared by Rob Laporte on 29 Oct 08 - Cached
  • Online publishers may be most interested in the AdSense integration tools coming to Google Analytics. After linking an AdSense and Analytics account, you’ll be able to see AdSense data including: total revenue, impressions, clicks, and click-through ratio revenue per day, per hour, etc. revenue per page (what pages are most profitable) revenue per referral (what other sites bring you profitable traffic) Here are a couple screenshots from Google’s videos on the new features (see below for link): During our call this morning, we asked why AdSense itself doesn’t also offer this data without requiring the need for also using Google Analytics to get it. We’re waiting for a reply from Google’s AdSense team and will let you know what we learn. Update: A Google spokesperson says, “We can’t comment on any future AdSense developments or features.” Motion Charts is a visualization tool lets you see and interact with analytics data in five dimensions, a capability made possible by Google’s purchase of Gapminder’s Trendalyzer software in March, 2007. The Google Analytics API, which is currently in private beta, will open up analytics data for developers to export and use however they want. Advanced segmentation allows users to dig deeper into subsets of traffic, such as “visits with conversions,” or create their own segment types. Custom reporting lets users create their own comparisons of metrics. Google has created a series of videos showing how some of these new tools work. Crosby says the new features will be rolled out in coming weeks to Google Analytics users, who may see some new features earlier than others. The AdSense integration, he warns, may take longer to roll out than the other new tools. More discussion at Techmeme.
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Search Engine Optimization News, Tips and Information: Video SEO 101 - 0 views

www.arteworks.biz/...video-seo-101.html video marketing
shared by Jennifer Williams on 19 Sep 08 - Cached
  • he actual title of the file name works similarly to Title Tags for web pages. Search engine crawlers can recognize these file names and index them accordingly, so it is important to include target keyphrases within the video title. The process continues by injecting the appropriate metadata into the actual video file encoding. This should include information like the title, length, keywords, and authorship associated with a particular video clip. Another increasingly popular video optimization strategy is to include a transcript of each video. This transcript will not only provide valuable text threading, but it can also include anchor text links specific to keyphrases.
  • The actual title of the file name works similarly to Title Tags for web pages. Search engine crawlers can recognize these file names and index them accordingly, so it is important to include target keyphrases within the video title. The process continues by injecting the appropriate metadata into the actual video file encoding. This should include information like the title, length, keywords, and authorship associated with a particular video clip. Another increasingly popular video optimization strategy is to include a transcript of each video. This transcript will not only provide valuable text threading, but it can also include anchor text links specific to keyphrases.
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Duplicate Content: Block, Redirect or Canonical | SEOmoz - 0 views

www.seomoz.org/...nt-block-redirect-or-canonical seo
shared by Rob Laporte on 11 Jan 11 - No Cached
  • Having said that, the only problem in using robots.txt in eliminating duplicate content is some people may be linking to the page that is excluded. That would prevent these links from contributing to your website's search engine ranking.
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Key Problems With Current Social Link Graph Signals - 0 views

searchengineland.com/ocial-link-graph-signals-80136 social media
shared by Rob Laporte on 10 Jun 11 - No Cached
  • Rob Laporte on 10 Jun 11
     
    Introducing: The Periodic Table Of SEO Ranking Factors
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Questioning the Future of Search - ClickZ - 0 views

www.clickz.com/3632495 social media
shared by Rob Laporte on 16 Apr 09 - Cached
  • Rob Laporte on 16 Apr 09
     
    Questioning the Future of Search By Mike Grehan, ClickZ, Jan 26, 2009 Related Reading New Signals to Search Engines Ajax and Search Engines SuperPages.com Combines Local Search with Social Networking Search Engines Are Allowed to Reject Ads Suggested Searches search engines - social networking - reject ads - static link Subscribe to newsletters Subscribe to RSS feeds Post a comment (0 posted) Last week I presented a Webinar based on the "thought paper" I wrote called, "New Signals To Search Engines." As it was a long read at 23 pages, I highlighted the more salient points, but mainly wanted to try and answer the hundreds of questions I received following its publication. The top question was about social media. It seems that many companies already have barriers to entry. Amy Labroo, associate director of online media at Advantage Business Media, asked specifically about any backlash due to unmonitored content in the social media space. I've come across this situation quite a lot recently. Many companies worry about negative commentary and therefore don't accept comments on their blogs or social network sites. In fact, many haven't started a blog or a dialogue space at a social networking site. This is simply hiding from your audience. If people have negative commentary about you and they can't make it known at your Web site or blog, they'll make it known somewhere else. I advocate putting yourself out there and listening to your audience. Marketing has changed from a broadcast-my-corporate-message medium to a listening medium. The voice of the customer is very, very loud online. And those companies that still believe they own their brand and the message may well be in for a bit of shock as brands are hijacked by customers. Let your customers have their say. Keyword-driven marketing is all about understanding the language of the customer and creating marketing messages in that language. From time to time, I meet with creative agencies and almost always end u
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The Era of Short URLs - ClickZ - 0 views

www.clickz.com/3633826 roi planning site code & design
shared by Rob Laporte on 24 Jun 09 - Cached
  • URL shorteners do two things. First, they shorten URLs. Second, they create a unique URL to a destination, which can be tracked. That's the key element for marketers. In fact, one of the up-and-comers in this space, bit.ly, has built analytics directly into its interface. By using URL shorteners, you can begin capturing some excellent insight. For example you can see how many times a particular community forwards a message compared to another community. That is, since you can create two unique short URLs to the same page, put one on Twitter and embed the other in an e-mail. You can then analyze the clicks you get in standard A/B testing. You can also measure pass-along rates. Since the recipient of the original short URL will most likely pass along the short URL (not the original URL), you can see how far down the particular path you've created to a page goes. Not Just for Other People's Content and Twitter The cool thing about URL shorteners is that you can shorten anything. Sure, the traditional way to use these services is to shorten a link to someone else's content and send it via a medium that requires you to be terse. But there's no reason you can't use the same method on links to your own site. Or put it in an e-mail. Or on your own site. Fact is, URL shorteners provide an easy way to track traffic you're generating via social media channels. Like most things on social media, the cost of entry to use these tools is free. They're definitely worth a try.
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Capital Letters (Pascal Casing) in URLs - Advantages and Disadvantages - 0 views

www.webmasterworld.com/...3651999.htm seo site code & design
shared by Rob Laporte on 21 May 08 - Cached
  • Rob Laporte on 21 May 08
     
    I noticed CNN uses some capital letters and sometimes whole words in capital in their URL. Here is what I thought of the advantages and disadvantages and please feel free to share some more ideas. The advantages: # You make the word stand out # Some search engines might put more emphasis on those words The disadvantages: # It makes it more difficult for users to type in the URL or suggest the link via phone. # It may confuse users, making them think URL's like domains are not case sensitive at all. webing #:3652026 6:04 pm on May 16, 2008 (utc 0) i thought urls were not case sensitive? i just tried my domain name in capital letters and it redirected me to the non capital letters so i do think domains are not case sensitive. sorry if i'm completly wrong ^^. pageoneresults #:3652029 6:10 pm on May 16, 2008 (utc 0) You know, its funny you should start this topic. I was just getting ready to do a full blown topic on Pascal Casing and "visual" marketing advantages. I started a topic back in 2007 September here... Domain Names and Pascal Casing http://www.webmasterworld.com/domain_names/3457393.htm No, domain names are not case sensitive. These past 12 months I've been on a mission and changing everything to Pascal Casing when it comes to domain names. Its much easier to read and separate words and it just looks nicer. I've been experimenting with this and it works. Google AdWords is a great place to test the effectiveness of Pascal Casing. What's really cool is that you can literally change your hard coded references to Pascal Casing and when you hover over them, they show lower case. Its a browser feature I guess. I never gave it much thought until this past year when I started my changes. I've also gone one step further and use Pascal Casing in full addresses. We have a rewrite in place that forces lower case so we can do pretty much whatever we want with the URI and file naming. [edited by: pageoneresults at 6:11 pm (utc) on May 16, 2008] ted
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WebMama's Look at the Web: Help Me Create a Top 10 SEM List for Blogs.com - 0 views

blog.webmama.com/...reate-top-10-sem-list-for.html seo site code & design
shared by Rob Laporte on 24 Nov 08 - Cached
  • My morning coffee is enjoyed over--http://www.searchengineland.com/http://www.searchengineguide.com/http://www.seroundtable.com/hope that helps!   At 22/10/08 17:07 ,  Barry Schwartz said... Heh... I'd also vote for SERoundtable.com   At 23/10/08 12:22 ,  Claudia Bruemmer said... http://searchengineland.com/http://www.toprankblog.com/http://www.seroundtable.com/http://www.seomoz.org/bloghttp://www.seobook.com/blog
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SEO Challenges of Restructuring a Site - Search Engine Watch (SEW) - 0 views

searchenginewatch.com/3633944 seo site code & design
shared by Rob Laporte on 05 Jun 09 - Cached
  • When you must prioritize, here are a few techniques you can use to make sure you've truly covered the most important pages: Go into your Web analytics tool and identify the top pages receiving traffic. Go into Google Webmaster Tools and get a list of your external links, so you can identify all pages that have received external links. Use Yahoo Site Explorer to identify the top pages listed there. Site Explorer tends to list the most important pages first. Next, make sure that the search engines find your 301 redirects. While it's common advice to update your sitemap to the new site on day one, consider leaving the old site's sitemap in place for a period of time, to help the search engines see the 301 redirects (hat tip to Stephan Spencer for this idea). How long should you leave it that way? That depends primarily on the size of your site and the number of pages that the search engines crawl on a daily basis. At a minimum, make sure that the prioritized pages list we developed above has been thoroughly crawled.
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Google Loses "Backwards Compatibility" On Paid Link Blocking & PageRank Sculpting - 0 views

searchengineland.com/cking-pagerank-sculpting-20408 seo site code & design
shared by Rob Laporte on 13 May 12 - Cached
  • Rob Laporte on 13 May 12
     
    Google I/O: New Advances In The Searchability of JavaScript and Flash, But Is It Enough?
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SEOmoz | 12 Ways to Keep Your Content Hidden from the Search Engines - 0 views

www.seomoz.org/...hidden-from-the-search-engines seo site code & design
shared by Rob Laporte on 04 May 09 - Cached
  • Iframes Sometimes, there's a certain piece of content on a webpage (or a persistent piece of content throughout a site) that you'd prefer search engines didn't see. In this event, clever use of iframes can come in handy, as the diagram below illustrates: The concept is simple - by using iframes, you can embed content from another URL onto any page of your choosing. By then blocking spider access to the iframe with robots.txt, you ensure that the search engines won't "see" this content on your page. Websites may do this for many reasons, including avoiding duplicate content problems, lessening the page size for search engines, lowering the number of crawlable links on a page (to help control the flow of link juice), etc.
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