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Search marketers should seek out a platform that employs deep learning technology to sift through search, social and content marketing data from a range of analytics platforms to produce these insights. This should be achieved across all territories, devices, and demographics, allowing new information to surface that would typically slip through the cracks.When evaluating technology for these purposes, marketers should ask these questions:What is the benefit? How does it save time and build efficiency?What data sources and data sets are involved in all calculations, including search, social and local?How does it index URLs? Is data fresh, accurate and collected frequently to keep track of the SEO landscape?How sophisticated is the AI? What are the machine learning and deep learning applications used to identify patterns in consumer data?How does it change our business operation capabilities?What clear business problems does it solve?Does it contain intuitive dashboards that display all findings in a digestible manner that can be shared with non-technical audiences and across the digital organization?