Google MUM update: What can SEOs expect in the future? - 0 views
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Technical tasks such as marking up with structured data will become more and more obsolete since Google needs less and less structured information for understanding via natural language processing.
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The content and links remain the most important influencing factors. Links are joined by other important factors that underpin authority. Co-occurrences in search queries and content (text, video, audio and images) are important trust and authority signals
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content marketing along the customer journey
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Content must be user-centric and anticipate needs and questions along the customer journey, just like Google does with MUM
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For SEOs, this means that in the future, when designing the content of audios and videos, they will be able to pay attention to a semantically meaningful design similar to that of text, by using keyword research or TF-IDF analyses
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Semantic databases like the Knowledge Graph will also benefit from the additional sources of actionable information about entities for data mining
