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4 Google My Business Fields That Impact Ranking (and 3 That Don't) - Whiteboard Friday ... - 0 views

moz.com/...ess-fields-that-impact-ranking local & mobile marketing
shared by jack_fox on 27 Oct 20 - No Cached
  • you do want to kind of think and possibly even test what page on your website to link your Google My Business listing to. Often people link to the homepage, which is fine. But we have also found with multi-location businesses sometimes it is better to link to a location page.
  • we have found that review quantity does make an impact on ranking. But that being said, we've also found that it has kind of diminishing returns. So for example, if you're a business and you go from having no reviews to, let's say, 20 or 30 reviews, you might start to see your business rank further away from your office, which is great. But if you go from, let's say, 30 to 70, you may not see the same lift.
    • jack_fox
      jack_fox on 27 Oct 20
       
      I would argue though that recent reviews are a big CTR factor, especially due to COVID.
  • jack_fox on 27 Oct 20
     
    "you do want to kind of think and possibly even test what page on your website to link your Google My Business listing to. Often people link to the homepage, which is fine. But we have also found with multi-location businesses sometimes it is better to link to a location page."
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Why You Should Embed a Google Map on Your Website - Sterling Sky Inc - 0 views

www.sterlingsky.ca/d-a-google-map-on-your-website seo local & mobile marketing
shared by jack_fox on 09 Nov 20 - No Cached
  • There are a few main reasons to add a Google map to your website: It helps customers or website visitors get directions to your business and saves customers the steps of opening a new browser window, leaving your website, and finding directions. Customers can simply use the map on your website. Your business contact information is easy to find. The data an embedded Google Map provides is your business address, phone number, website, directions, reviews, and review stars. A Google map can highlight nearby points of interest, parking areas, restaurants, theaters, parks, etc. Visitors can reference nearby areas if they are not exactly sure where your business is located.
  • jack_fox on 09 Nov 20
     
    "There are a few main reasons to add a Google map to your website: It helps customers or website visitors get directions to your business and saves customers the steps of opening a new browser window, leaving your website, and finding directions. Customers can simply use the map on your website. Your business contact information is easy to find. The data an embedded Google Map provides is your business address, phone number, website, directions, reviews, and review stars. A Google map can highlight nearby points of interest, parking areas, restaurants, theaters, parks, etc. Visitors can reference nearby areas if they are not exactly sure where your business is located."
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GMB Suspending Listings for Making Single Edits to Profiles - Local University - 0 views

localu.org/aking-single-edits-to-profiles seo local & mobile marketing
shared by jack_fox on 09 Nov 20 - No Cached
  • We were able to get the listing reinstated a few weeks later after going through the process of proving the location is real, providing photos, videos, and showing staff members at the location.
  • she has noticed listings which get suspended when several fields are updated at once
  • GMB suspensions are a bit insane right now. I’m hearing stories of people making a single edit and causing a suspension
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Google My Business Listing Suspended? Here's How to Recover - 0 views

www.searchenginejournal.com/...372355 seo local & mobile marketing
shared by jack_fox on 09 Nov 20 - No Cached
  • Google My Business suspension is when your GMB listing is no longer visible on Google and Google Maps or you have lost control of your listing (your business listing is essentially “unverified” and you can’t manage it.)You will know that your listing has been suspended when you see this notification in your GMB dashboard:
  • If that person is “trusted” enough by Google, it is possible that their suggestion to remove the business listing or make negative edits could take effect almost immediately.
  • A hard suspension is when you do a search for your company’s name and city and your Knowledge Panel doesn’t show up online
  • ...3 more annotations...
  • A soft suspension is when your business’ Knowledge Panel still shows up online and you can access it in your GMB dashboard, but it looks as if it hasn’t been verified and you can’t manage or update your listing.
  • It typically takes about two weeks for Google to review your reinstatement request.
  • GMB suspensions can sometimes happen for random reasons – like if you make too many changes at one time, if a competitor suggests an edit, or even if there’s a glitch on Google’s end.
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Google My Business Adding Reinstatement Request To Contact Flow - Steady Demand - 0 views

www.steadydemand.com/tement-request-to-contact-flow local & mobile marketing
shared by jack_fox on 18 Nov 20 - No Cached
  • jack_fox on 18 Nov 20
     
    "threads about suspended profiles "
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Hijacked Google My Business Listings On The Rise - Local University - 0 views

localu.org/-business-listings-on-the-rise local & mobile marketing
shared by jack_fox on 10 Nov 20 - No Cached
  • The increase in this type of spam likely explains why we’re also seeing an increase in the number of suspensions.
  • it’s a very good idea not to have tons of managers on your Google My Business listing.  Having more users increases the likeliness that one of them could accidentally click it and give an unauthorized party control of your business listing.
  • jack_fox on 10 Nov 20
     
    "The increase in this type of spam likely explains why we're also seeing an increase in the number of suspensions."
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The State of Local SEO: Experts Weigh in on Industry-Specific Tactics - Moz - 0 views

moz.com/...local-seo-expert-roundup local & mobile marketing
shared by jack_fox on 14 Dec 20 - No Cached
  • Our financial client created COVID landing pages for both personal and business accounts. This client saw a 95% increase in organic goal completions from February to March. There was also a 97% increase in organic goal completions YoY. Google posts that focused on coronavirus-related services and products have also performed well.
  • Figure out the best method for earning reviews. Test email, texting, and in-person requests from your team, physical cards with a bit.ly link, etc. Test each one for a few months, then switch to a different method. Test until you find the method that works best for your customers.  The other thing that really needs to be considered is how to get customers to write about the specific services they used when working with your company. Little prompts or questions that they could answer when you reach out will help customers write better reviews.
  • Home Services
  • ...7 more annotations...
  • Financial Services My number one tactic for reviews has always been to have an actual person ask for a review during key points in the customer journey. For example, an associate that helps someone open a checking account
  • Most home service businesses should not be displaying their address since they are a Service Area Business, but this doesn’t stop some from keeping their address up to rank in that city.  Google does tend to prioritize proximity in the home services industry, unfortunately. 
  • Reviews should definitely play a bigger factor than proximity for financial institutions.
  • With digital banking and the amount of trust we put into financial organizations, proximity isn’t a major factor when considering a financial service provider, but Google results don’t reflect that. 
  • Paragraph, table, and carousel featured snippets are typically the types that we see financial websites achieving most often.
  • I believe that featured snippets will become more and more regionally specific. If you do a search for “new water heater cost” you see a featured snippet for Home Advisor. If a company that is local to me published content around the cost and installation, why wouldn’t Google serve that snippet to me instead of what is shown nationally?
  • Review strategies should include offline tactics. Community outreach and involvement are crucial. I would argue that anyone who is consulting about online reputation management should focus on the company’s reputation offline as well.
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Local SEO Ranking Factors 2020: What Affects Local Rankings? - 0 views

www.brightlocal.com/...-ranking-factors-for-local-seo local & mobile marketing
shared by jack_fox on 17 Dec 20 - No Cached
  • Keywords in GMB landing page title
  • Quality / authority of inbound links to GMB landing page URL
  • Topical (Product / Service) keyword relevance across entire website
  • ...2 more annotations...
  • Google My Business Factors That Don’t Impact Rankings But that’s not to say that you need to utilize every aspect of GMB if you’re only looking to boost your rankings. Elsewhere in Whitespark’s survey, the experts agree that many GMB-related factors do not impact rankings: Keywords in the GMB description Keywords in GMB Services Enabling GMB Messaging Keywords in GMB Products Keywords in Google Posts Enabling an Appointment URL Frequency of Google Posts Quantity of Google Posts
  • If your business has more than one location, create a separate, localized web page for each one, including name, address, phone number, office hours, contact details, etc. Not only will this make it easier for the people visiting your site to find the specific location they’re looking for, but it could also affect local rankings for each of the locations your locations are in.
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4 Google My Business Fields That Impact Ranking (and 3 That Don't) - Whiteboard Friday ... - 0 views

moz.com/...ess-fields-that-impact-ranking local & mobile marketing seo
shared by jack_fox on 17 Dec 20 - No Cached
  • think and possibly even test what page on your website to link your Google My Business listing to. Often people link to the homepage, which is fine. But we have also found with multi-location businesses sometimes it is better to link to a location page.
  • If you're a business that has lots of different listings — like you have departments or you have practitioner listings — you also want to try and make sure that you link those to different pages on your site, to kind of maximize your exposure and make sure that you're just not trying to rank all the listings for the same thing, because that won't happen. They'll just get filtered. So that is a section that I would definitely suggest doing some testing on and see what works best for you and your industry.
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How Many Leads Does Google My Business (GMB) Drive? - Sterling Sky Inc - 0 views

www.sterlingsky.ca/leads-google-my-business seo local & mobile marketing roi planning
shared by jack_fox on 27 Oct 21 - No Cached
  • In general, the number of leads from Google My Business has increased substantially over the last few years
  • The good news is that although the number will be off, the general trend according to GMB insights should match the trend in reality. 
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Call History Data Now Rolling Out To Google My Business Dashboard - Brodie Clark Consul... - 0 views

brodieclark.com/all-history-google-my-business local & mobile marketing
shared by jack_fox on 23 Aug 21 - No Cached
  • Once call history is on, customers connect to you through a forwarding number instead of through the number on your profile. At the start of a call, you’ll get an automated message that says, “Call from Google.”
7More

Google My Business now known as Google Business Profile as Google migrates features to ... - 0 views

searchengineland.com/ures-to-maps-and-search-375767 seo local & mobile marketing
shared by jack_fox on 06 Nov 21 - No Cached
  • Google Business Profile will be the new name going forward for Google My Business. Google said the reason for the new name is to “keep things simple” and sometime in 2022, Google will retire the Google My Business app completely.
  • before that it was named Google My Business, before that, Google Places, and before that it was Google+ Local, before that it was also Google Places and then prior to that I think it was just Google Local
  • Google lets businesses manage their individual listings directly in the search results or directly in Google Maps, now Google is saying it prefers businesses with single listings manage their businesses in Search or Maps and not in the old Google My Business console.
  • ...4 more annotations...
  • the existing Google My Business web experience will transition to primarily support larger businesses with multiple locations, and will be renamed “Business Profile Manager.”
  • new features include: Claim and verify your Google Business Profile directly in Google Search and Google MapsCall History is officially launching in US and Canada (more details here)Messaging can be done directly from Google Search (more details here)Message read receipts can be controlled in Google Search and Maps
  • How do you manage your business. You can either just search for your business name in Google Search or Google Maps for businesses or search for “my business” in Google Search to see the business you have already claimed and verified.
  • For now, the web interface is not changing much, outside of branding, but over the coming months, you can expect more and more of the features in the old Google My Business web interface will work directly in Google Search, Google Maps and the respective apps.
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How You Can See Google Search Results for Different Locations - 0 views

www.searchenginejournal.com/...294829 seo local & mobile marketing SEM & other tools
shared by Rob Laporte on 16 Nov 21 - No Cached
  • That’s until Google started serving search results based on the searcher’s location, regardless of the domain’s TLD extension at the end of 2017.
  • 1. Add a ‘&near=cityname’ Parameter to Your Google URL
  • 2. Use the Google Ads Preview Tool
  • ...7 more annotations...
  • Among the tools that do city-specific checking are AccuRanker and Ahrefs.SEMrush and Whitespark include only a limited set of cities/countries. So they will only work for you if your target location is on the list.
  • My personal favorite in this category is BrightLocal – for their nicely formatted reports and easy-to-use interface.
  • How to Check the SERPs for a Specific Street Address
  • Set up Custom Latitude & Longitude in Chrome
  • Use the Valentin App
  • There are only two tools I know of that let you automate street address rank checking. However, they do the job in quite a different manner.
  • 2. Use Local FalconLocal Falcon is my absolute favorite among all the new SEO tools to emerge in 2018. The app has a brilliant idea behind it – to visualize how your business ranks on Google Maps in the area surrounding it.
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3 Little Known Facts About the Google My Business Cover Photo - Sterling Sky Inc - 0 views

www.sterlingsky.ca/over-photos-google-my-business local & mobile marketing
shared by jack_fox on 22 Sep 21 - No Cached
  • The cover photo can show up in the 3-pack
  • To increase the chances of having Google pick the cover photo you selected, make sure you do the following: Pick an image that looks good in both landscape and a square layout Pick an image that has most of the image in the top half (not the bottom half) The image should be a close-up and not have a ton of background detail An exterior image is generally preferable to the algorithm Use the dimensions 1332 x 750 for the cover photo Use this trick from Ben Fisher to get Google to display the correct photo
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