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If you have been negatively impacted by a core update, you (mostly) cannot see recovery from that until another core update. In addition, you will only see recovery if you significantly improve the site over the long-term.

For example, rolling out big changes 2-3 weeks before a core update rolls out will typically not be reflected.

The content on the specific URL you link to is important and impacts ranking in the local results.  For most businesses, it makes sense to link to the homepage since that URL has the most authority, backlinks, and relevance.  However, for some businesses that qualify to have multiple listings, using a strategy like this can help provide better results.

If you’re able to separately identify basic directions and/or landmarks and add these on-page, this is also generally good UX that you should consider.

Value of property – if the owner cannot assure buyers that the property conforms to zoning laws, he may have to sell it for less than its actual value or take it off the market , even if the local zoning agency is not currently aware of the violation, buyers will be reluctant to buy property for which they may later be responsible

The CID number is good to know and document for any business because: It helps you connect the different views (Maps, Local Finder, Search etc) for a single listing It helps you know if a listing somehow got a new record if something was merged.

Some attributes, like "Outdoor seating" or "Women-Led," can be highlighted as badges when customers find your business on mobile.

There are 2 types of attributes: factual attributes (like outdoor seating, women-led) and subjective attributes (like whether your business is popular with locals). You can directly edit certain factual attributes. However, subjective attributes rely on the opinions of Google customers who’ve visited your business

The ranking is based on the physical location that Google thinks you are located in There is a major difference, as far as ranking goes, between what you think your address is (such as your mailing address) and what Google thinks your physical location is.

What you will see is that this business ranks amazing for explicit queries with “Lenexa” (their physical location) but ranks horribly for explicit searches with “Olathe” (mailing address and where they consider themselves to actually be located)

Implement a strategy to earn backlinks with anchors that mention the city name. Optimize your website, including your internal linking to make it clear to Google that you have a presence in that city. Move your business inside the border of the desired city (most impactful).

With greater competition coming from marketplaces like Amazon, Google is adding more product discovery features to its search results pages.Here is everything you need to know about Google’s Popular Products section.

For now, this feature is only available for apparel and fashion products.

The Popular Products feature relies on tools you may already be using for your Shopping campaigns and rich results: product feeds and product schema.

unlike photos on your website, photos on Google My Business listings don’t get indexed or included in Google Images search.  If you take a photo from your GMB listing and run it through Google Images search, it will return no results, provided the image isn’t also hosted anywhere else online.

These edits, or lack thereof, by Google are not related to the suspensions being triggered for making single edits to GMB profiles. Google is preventing listings from updating core information after the GMB profiles are verified, most likely to prevent many of the highjacked listings we have been noticing recently. 

If you are having issues with edits being ignored, take your issue to the LSF or the GMB community threads