Group items matching

in title, tags, annotations or url

unlike the other three types of posts, COVID posts get their own special spot in the knowledge panel.

the average click-through rate on all the posts in our study was half a percent

when you are tracking the results from posts, that what you see inside Google My Business Insights is not going to match what you see inside Google Analytics.

sometimes an event can qualify for a Google My Business (GMB) listing

adding instances of “near you”, “nearby” and “near me” to the content of a page (including meta tags) does have a positive impact on ranking.

this optimization has a much more drastic positive impact on organic ranking and traffic for “near me” terms than it does for local ranking and traffic from the 3-pack.

COVID posts and offer posts get more clicks than event posts and update posts.

Google posts that contain images which are not stock photos get 5.6x more clicks.

If you want more activity from Google posts, include a call-to-action, a sense of urgency, and post about specials or discounts.

By analyzing the source domain name that’s part of the migration, you can view urls that Googlebot is coming across that end up as 404s. And that can help you find gaps in your 301 redirection plan.

Although there’s a lag in the data populating (3-4 days), the Crawl Stats reporting can sure help surface problems during domain name changes and url migrations

one, that you need to focus on ranking for queries that are too complex for Google to answer simply on a SERP (or that are transactional in nature), and two, that Google cares most about satisfying the user query so well that they don’t search for the same thing again.This means that a shitty user experience or content that doesn’t properly address the query isn’t going to cut it anymore.

The 80/20 of linking is this: you want as many links from high-quality, topically relevant sites and pages as possible, and you want those pointing to the pages on your site that are most rank-worthy.

1. Reputation In Your Title Tag You have control over the meta title tag and can change it as we outline above to include your overall rating and review count. Especially if you are optimizing this title tag for a page dedicated to reviews you can also let the user know you are displaying all of your reviews in one place, offering them a lot of data and efficiency. GatherUp customers would benefit here from showing all of their 1st- and 3rd-party reviews in the Review Widget. 2. Reputation In Your Meta Description

In other words, e-commerce has undoubtedly become one of the biggest disruptors and challenges for traditional retailers, but giving up physical locations does not seem to be the right answer either. Ironically, even Amazon (estimated to be responsible for about 44 percent of all U.S. e-commerce sales last year, according to a study from One Click Retail) cannot survive online alone.

Tourneau CEO Ira Melnitsky’s approach: “We believe the future of traditional retail is still very strong and will be complemented very well by our digital and e-commerce initiatives. One will support the other and vice versa.”

A survey that was conducted in 2017 by consulting company Deloitte in six countries among a total of 4,500 consumers revealed that “the vast majority of people surveyed are still likely to buy a watch in-store.” At the same time, the development of online channels turned out to be “the second priority of watch executives after [the] introduction of new products.” Global management consultancy Bain & Company saw online sales in the luxury goods sector jump “by 24 percent in 2017, reaching an overall market share of 9 percent” (with shoes, jewelry, and handbags ranked as the three fastest-growing product categories). At the same time, Bain also estimated that physical stores would still “account for 75 percent of purchases over the next decade.”

Posting about a single topic looks much better than having a long post that lists all your services.

we have not found that the content used in the Google Post has any impact on ranking, (for example: posting about “dog bites” doesn’t make you rank higher for “dog bite lawyer) so I would suggest focusing your posts on keywords you’re already ranking for that could use a boost in click-through-rate.

75% valued seeing that a business has a business or trade license71% valued the ability to request a price estimate online69% valued seeing pictures and costs of completed projects58% valued knowing about unique characteristics, such as being open late or being family-owned

Sites that use nofollow for crawl control. For sites with large faceted navigation, nofollow is sometimes an effective tool at preventing Google from wasting crawl budget. It's too early to tell if publishers using nofollow this way will need to change anything before Google starts treating nofollow as a crawling "hint" but it may be important to pay attention to.

Nofollow has always been a very, very poor way to prevent Google from indexing your content, and it continues to be that way.

Based on Google statements, it seems you can still attempt to use nofollow in this way, but after March 1, 2020, they may choose to ignore this. Any SEO using nofollow in this way may need to get creative in order to prevent Google from crawling unwanted sections of their sites.

November 5, 2019We started seeing huge changes in the local results (map packs) on this date.  Every client I checked had shifted and most of them were major.

I notice this every time there is a major shift in local rankings.  You’ll start seeing spam that wasn’t showing before.  If you work in an industry that has a lot of spam, I would almost expect this to happen.

I am hearing a lot of stories over at the Local Search Forum about listings vanishing.  If this is the case, it’s a strong possibility that your listing is filtered.  Listings that are near the same location of another business or share a website/phone number can have their ranking suppressed or missing altogether from the local results.

You can no longer dial into a phone number and immediately get someone from Google to listen to your problem.

Instead, you can fill out a form and ask someone at Google to call you back from this form. “You’ll still be able to request a toll free call from a support specialist under the ‘Contact Us’ options in the Google My Business Help Center,” Google said.

Meanwhile, in China – which is home to the world’s largest internet population – the inverse is taking place as web search engines fall steadily out of favour due to a vastly different internet landscape and differing search habits.

Mobile searches for “best” increased more than 80% in two years, while searches for “where to buy” grew by 85%

When analysing the top 20 ranked search results for any given query, BrightEdge found that 47% differed between mobile and desktop. And 32% of the time, the first page that ranked for a domain on any given query differed between desktop and mobile.

Whether you are taking advice from an SEO expert or Google, you should always be testing things for yourself to know what actually works.