Group items matching

in title, tags, annotations or url

2. Use “how-to” structured data Google has recently added the opportunity to properly mark up how-to content that lets you appear in rich results on Search and Google Assistant. Using HowTo structured data can distinctly tell Google that your content is related to a how-to and reaches the right users.  The best thing about implementing HowTo structured data is the ability to get users through a gang of steps to finish a task successfully. Moreover, you can also feature text, images, and video. If you want to focus on the how-to on the page, HowTo structured data can help you add value to your content. Here’s how it looks like in the search:  To find out more about adding the markup to web pages that have step-by-step directions on, you can visit the developer docs for Google Search and a “how-to” action with markup for Google Assistant. Notice that you don’t need to create a separate web page to implement this structured data. You can do it without a page.  Once Google marks up your page, you can visit a new enhancement report in the Search Console to track all issues, warnings, and errors related to your how-to pages.

To enable your business Knowledge Graph card, you need to add the necessary Corporate Contact markup on the homepage of your website.

The easiest way to add a micro-markup to the site is to use the Schema plugin. It works with any available schema options and is embedded in the Yoast SEO plugin.

If the above-mentioned plugin doesn’t suit you, you can choose from a large number of WordPress plugins alternatives for schema markup. Here are some of them: All In One Schema Rich Snippets Schema JSON-LD Markup Rich Reviews WP SEO Structured Data Schema Markup (JSON-LD) structured in schema.org

For G Suite users, admins can control which non-Google apps can access their users’ data through whitelisting.

Site Kit is a WordPress plugin that allows users to set up and configure Google services to get insights in their WordPress dashboards

Once a third-party add-on has been granted access permissions, it will retain them until the permissions are manually revoked. This means that add-ons that have not been used for several years could still have access to sensitive corporate information.

the first defence step in any organization should be to develop a policy for the use of add-ons within G Suite

Local Falcon displays Google My Business rankings for listings that show up either in the Maps portion of the organic search, or from a search in the Google Maps Local Finder (i.e. Google Maps).

If you wish to record a visual representation of the scan, you will need to save a screenshot before performing another scan. We will need be added saved screenshots as a new feature shortly.

Target question-based keywords. Check if there is a featured snippet on the SERP and what type it is (paragraph, list, table etc) using a tool like Ahrefs. Keep your paragraph and sentences fairly short. Answer the query as directly as possible. Structure your content with logical subheadings (H2, H3, H4 etc). Use tables to display any data. Include the question within the answer if possible. Include a summary at the start or end of the content.

User engagement: Bing also considers how users interact with search results. To determine user engagement, Bing asks questions like: Did users click through to search results for a given query, and if so, which results? Did users spend time on these search results they clicked through to or did they quickly return to Bing?  Did the user adjust or reformulate their query? The Bing Webmaster Dashboard will provide insights into how users interact with your webpages.

Freshness: Generally Bing prefers content that is more “fresh” – meaning that the page consistently provides up-to-date information. In many cases, content produced today will still be relevant years from now. In some cases, however, content produced today will go out of date quickly.