Group items matching

in title, tags, annotations or url

According to Salesforce.com, it takes, on average, six to eight touches to generate a lead in the B2B space.

The number of touchpoints is even higher for a customer purchase.

understand the customer journey

Google ran more than 700,000 experiments that resulted in 4,000 improvements to Search.

It’s about a 40-billion-a-day problem. That’s the number of pages of spam and malicious content that Google Search discovers every day.

Featured Snippets callouts now uses MUM and general consensus

Now, with the help of MUM, Google can understand if there is a consensus across the web to help highlight the callout portions of the featured snippets.

Here is an example

Google reenables the validate fix feature in Search Console and adds new classifications

Google said the URLs or items in the Search Console report are no longer grouped at the top level by three or more status categories, i.e. Valid, Warning, and Error. Now they are grouped or classified into two more broad statuses that reflect whether those URLs or items are invalid or not. Google said invalid means that there is a report-specific critical issue in the page or item, and not invalid means that the item might still contain warnings, but has no critical issues. The implications and exact terms for the valid and invalid states varies by report type, Google added.

Google explained “grouping the top-level item (a rich result for the rich result reports, a page or URL for the other reports) into two groups: pages or items with critical issues are labeled something like invalid; pages or items without critical issues are labeled something like valid. We think this new grouping will make it easier to see quickly which issues affect your site’s appearance on Google, in order to help you prioritize your fixes.”

Google featured snippet callouts, the word or words called out above the featured snippet in a larger font, now can be powered by MUM (which is a new and rare use of MUM in search) to check what other sources are saying about the topic. Google said, "our systems can check snippet callouts against other high-quality sources on the web, to see if there's a general consensus for that callout, even if sources use different words or concepts to describe the same thing."

As a reminder, only 20% of SEOs said they noticed any ranking changes related to the helpful content update and I believe a good percentage of that 20% are confused

As Alan Kent of Google recently said on Twitter “a merchant’s product page with user reviews is not considered a “product review page” in this context.”

Identify product reviews. Google also recently clarified that structured data may help Google identify product review-type content, but it is one of many ways Google identifies such content. Danny Sullivan wrote, “as for structured data, it might help us better identify if something is a product review, but we do not solely depend on it.”