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Google Shares How 301 Redirects Pass PageRank - Search Engine Journal - 0 views

www.searchenginejournal.com/...275503 seo
shared by jack_fox on 28 Mar 19 - No Cached
  • A redirect from one page to an entirely different page will result in no PageRank being passed and will be considered a soft 404.
  • the 301 redirect will pass 100% PageRank only if the redirect was a redirect to a new page that closely matched the topic of the old page.
  • Is there any link equity loss from redirect chains?
  • ...1 more annotation...
  • John Mueller answered:“For the most part that is not a problem. We can forward PageRank through 301 and 302 redirects. Essentially what happens there is we use these redirects to pick a canonical. By picking a canonical we’re concentrating all the signals that go to those URLs to the canonical URL.”
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