Group items matching

in title, tags, annotations or url

Accept that your old value proposition is toast Consider how you convinced your existing clients to sign up with your agency. If your pitch included that you produce amazing results because you’re really good at bid management (something machines are getting really good at), you may need to tweak your positioning. You don’t want to make your main value proposition something that can be put on autopilot by anyone — and will hence become very difficult to price at a level that makes you successful. That’s not to say that you should stop thinking about something like bid management altogether. Instead, you should offer skills that are complementary to the AI system rather than skills that compete against it. Hal Varian, Google’s chief economist, gives the career advice to “become an indispensable complement to something that’s getting cheap and plentiful.” For example, become a data scientist because we’ll need more people to make sense of the data and to figure out how to turn new insights we get from more sophisticated AI into new strategies. In the context of an ad agency, this makes a lot of sense. You want to be able to say you have great data scientists who can make sense of what the automated systems are doing and make solid recommendations for the next thing to test.

Hire one extraordinary (wo)man American philosopher Elbert Hubbard said that “one machine can do the work of fifty ordinary men. No machine can do the work of one extraordinary man.” And he was on to something. In engineering, a great engineer can do the work of 10 good engineers. So, as more of an agency’s work gets done by machines and you need fewer humans to do repetitive work, having the smartest possible person to work on the tasks that remain will be more important than ever.

According to many small businesses, they are being extorted; either they use Yelp’s advertising services, or face reputational ruin that will force their businesses to close.

We’re not saying businesses aren’t being extorted, but there isn’t currently a law that says someone has a right NOT to be extorted.” That’s hardly a vindication of Yelp’s business practices.

Yelp has lately been on a spree to buy back its outstanding stock. The buyback not only boosts the stock price, it makes Yelp’s board less vulnerable to the kind of activist investors that recently ousted infamous CEO Travis Kalanick from Uber’s board. So the prospects of forced changed happening at Yelp anytime soon are dim.

The Structured Snippets feature will indicate information such as the date of upcoming events, features included in a service, product specifications, etc. In the case of a listed event, the feature may show along with a link to bring you to the event's webpage on the site

Using the arrow buttons on the sides of the carousel, you can move from one tweet to the next. The time of the tweet's posting, as well as a direct link to the specific tweet

expect the Carousel (Black) feature to predominantly display images with ancillary text underneath each image against a black background. The carousel is commonly known to appear in relation to movie titles, musical artists, book titles etc. Generally speaking, this form of carousel appears when there are more than four results to display within it.

It is possible for a manufacturer to participate in both Merchant Center and Manufacturer Center. Information provided via Manufacturer Center will not affect the listed retailers or the sale price of products advertised on Google via Merchant Center. If a manufacturer would like to advertise their products for sale, they can do so via Merchant Center.

Product information that is submitted may be displayed on Google.com, the Google Shopping tab, Google Now cards, and Google Express.

75% valued seeing that a business has a business or trade license71% valued the ability to request a price estimate online69% valued seeing pictures and costs of completed projects58% valued knowing about unique characteristics, such as being open late or being family-owned

They could insert links into the site to boost their SEO rankings. Hackers can make a killing selling links from exploited sites. Alternatively, a hacker could deface the site and demand money to restore it (ransom). They could even place ads on the site and use the traffic to make money. In most cases, an attacker will also install backdoors into the server. These are deliberate security holes that allow them to come back and exploit the site in the future – even if the insecure plugin has been replaced.

Unfortunately, under WordPress, every plugin and theme has the ability to alter anything on the site. They can even be exploited to infect other apps and sites hosted on the same machine.

Theme developers are often relatively inexperienced coders. Usually, they’re professional graphic artists who have taught themselves a little PHP on the side. Plugins are another popular line of attack – they account for 22% of successful hacks. Put together, themes and plugins are a major source of security trouble.

Indexing your content is not a given anymore – you need to earn your place in Google’s index. And it seems to be getting harder over time.

Looking at the screenshot above, we can clearly see that the increase in JavaScript indexing came with a price. HTML indexing declined and this is why so many webmasters reported seeing a decline in the number of their pages indexed.