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AIC Bucks Enrollment Trends Through Innovation, Being Nimble - BusinessWest - 0 views

businesswest.com/...hrough-innovation-being-nimble ELMS
shared by Rob Laporte on 05 Sep 18 - No Cached
  • Rob Laporte on 05 Sep 18
     
    "Add it all up, and it becomes easy to see why AIC has now become a regular on the Chronicle of Higher Education's fastest-growing colleges chart."
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Organize your marketing team for fewer silos and more success | Call to Action: Marketi... - 0 views

www.insidehighered.com/...nize-your-marketing-team-fewer ELMS
shared by jack_fox on 16 May 18 - No Cached
  • Continually assess and refine as organizational needs and staffing evolve.
  • See the before and after organizational charts.
    • jack_fox
      jack_fox on 16 May 18
       
      Notice how much more streamlined the organization is after. Fewer people report to the VP, and the Communications Project Manager facilitates between multiple parties, as in a Matrix Structure
  • See the before and after organizational charts.
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Clay Christensen sticks with predictions of massive college closures - 1 views

www.insidehighered.com/...tions-massive-college-closures ELMS
shared by Rob Laporte on 12 May 18 - No Cached
  • Rob Laporte on 12 May 18
     
    "Salesforce.org's Higher Education Summit"
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Spate of recent college closures has some seeing long-predicted consolidation taking off - 1 views

www.insidehighered.com/...predicted-consolidation-taking ELMS
shared by Rob Laporte on 12 May 18 - No Cached
  • Recent closures make it more likely a trend of private college consolidation has started. Institutions feeling particular pressure are small colleges, those in the Midwest and Roman Catholic institutions located away from Catholic population centers.
  • Rob Laporte on 12 May 18
     
    "recent doubling down"
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New England colleges have one big worry: 2025 - The Boston Globe - 1 views

www.bostonglobe.com/...story.html ELMS
shared by Rob Laporte on 12 May 18 - No Cached
  • “Institutions in places like Massachusetts and New York and Illinois are going to be really challenged to maintain enrollments,” said Joseph Garcia, president of the Western Interstate Commission for Higher Education, whose research on this topic is the industry gold standard. “There are just not going to be enough wealthy, full-paying students to go around.
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HBS professor: Half of US colleges will be bankrupt in 10 to 15 years - 1 views

www.cnbc.com/...ankrupt-in-10-to-15-years.html ELMS
shared by Rob Laporte on 12 May 18 - No Cached
  • Rob Laporte on 12 May 18
     
    "Harvard Business School professor: Half of American colleges will be bankrupt in 10 to 15 years"
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untitled.pdf - 0 views

diigo.com/0c5jc1 ELMS
shared by jack_fox on 16 May 18 - No Cached
  • Cohesive internal marketing and a coherent internal image are equally — if not more — important than external promotion.
  • image audit
  • Successful marketing also relies heavily on technology
  • ...1 more annotation...
  • Ultimately, each offi ce should have a complete view of a student’s progress within your school
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6 Rules for a Highly Effective Marketing Team | Call to Action: Marketing and Communica... - 0 views

www.insidehighered.com/...les-highly-effective-marketing ELMS
shared by jack_fox on 16 May 18 - No Cached
  • User Experience Manager
  • every department (academic and non-academic) to an account manager, whose job it will be to understand the client’s marketing and communication needs
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