Oct 28, 2008 at 9:11am Eastern by Barry Schwartz
Microsoft adCenter Fall Upgrade
The Microsoft adCenter blog has an army of posts containing details of their large fall upgrade. The main features most advertisers may notice are:
Campaign Management: ability to pause and resume ads and keywords, geo-targeting enhancements, and improved performance reporting on the Ads page
Editorial Improvements: faster reviews, dynamic feedback about why ads and keywords were disapproved, and inline notification when dynamic text causes your ads to exceed character limits
User Management: if previously you were only able to have one user, now you can create multiple account users
Content Ads (U.S. only): get keyword bid suggestions and performance estimates for your content ads
Here is a breakdown of all the blog posts I found pertaining to this fall upgrade:
adCenter Fall Upgrade: New Features, adCenter Blog for Advertisers Blog
adCenter API Production Fall Upgrade Now Live, adCenter API Blog for Developers
adCenter Fall Upgrade: Campaign Management Updates, adCenter Blog for Advertisers
adCenter Fall Upgrade: Content Ads Updates (U.S. only), adCenter Blog for Advertisers
adCenter Fall Upgrade: Editorial Updates, adCenter Blog for Advertisers
adCenter Fall Upgrade: User Management Updates, adCenter Blog for Advertisers
adCenter Analytics Beta Refresh - Check Out The New Features, adCenter Analytics Blog
adCenter API Production Upgrade Now Live, adCenter API Blog for Developers