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Over time, maybe Google’s search engine and results product will be less important as more consumers shift to AI sources to get their information or that information is brought to them. 

Another colleague, in a separate conversation, reiterated that Google has the most information, so despite Bard’s initial disappointment, it could end up being the leader

One of the most significant impacts of AI on SEO is personalized search results.

AI algorithms can understand natural language queries and provide accurate results. Therefore, SEO strategies should include conversational keywords and phrases matching people's speech.

AI-powered predictive analytics can help businesses identify trends and predict future outcomes

There is still human supervision [required]

make predictions with successful outcomes

a more reliable source when it comes to understanding where the Mountain View giant is aiming at its strategy is their Think with Google website

Search google dying on Twitter or Reddit and you can see people grousing about it going back to the mid 2010s. Lately, though, the criticisms have grown louder.

a PR response from Google’s Search liaison, Danny Sullivan, refuting one of Brereton’s claims. “You said in the post that quotes don’t give exact matches. They really do. Honest,” Sullivan wrote in a series of tweets.

Brereton cited Google Trends data that show that people are searching the word reddit on Google more than ever before.

cringe-worthy SEO advice so shockingly bad that one of Google’s search advocates – Danny Sullivan – is disavowing it.

Keywords absolutely matter. But there is no magical ratio of keywords to content that can guarantee traffic and rankings. 

“I do guide writers on the number of keyword repetitions to use in content (but avoid any discussion/research on density). The reason for specifying the number of repetitions for keywords is that in my experience writers won’t naturally mention keywords enough to establish relevance for the keyword you want to rank for.”“When guiding writers, I include seven keyword types to guide writers such as: Primary keyword, secondary keyword, words that are part of an authoritative discussion on the topic, words to use in links, etc. Each has a number of repetitions to include. I find this guides the writer into a direction of building out robust content with an authoritative discussion that will perform well in search engines.”