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We may take manual action, in particular if it ends up as low-quality machine-generated gibberish'y content. A lot of times, we just rank it the way we'd rank similar content

I don't think that would trigger manual actions, but if the translations are bad, then it's bad content in general :). However, machine translation is much much better than it used to be. Another option: noindex until reviewed by local users / speakers

While it’s true that edits are tied to your whole Google account, it is the consistency and reliability of your edits that truly give you influence. There are a series of checks and balances that allow factual edits to grant you more trust. I have seen edits from a Level 3 guide get accepted immediately and those from a Level 8 guide go into a ‘not applied’ status immediately

Since the criteria to become a Local Guide is entirely based on the quantity of actions taken (rating/reviewing a business, suggesting business edits, etc.) rather than quality, it’s extremely common for bad actors to become a Local Guide

There is currently justification for Google posts, Google reviews, and website mentions

Service justifications, like the other types of justifications, can have an impact on CTR.

Even if you hand over the security role for your site, you should still have a good understanding of WordPress security – so you can be sure you’re really getting the protection you need.

recognize risk signs. A risky product is: Rarely updated – it’s hard to code a security fix for a theme you’ve virtually abandoned Has many bad consumer reviews Lacks adequate support Has a bad history of being hacked

how do you know if a theme or plugin has been hacked in the past? You can start by checking wpvulndb – a database that tracks thousands of exploits across a wide range of plugins and themes.

The real power of SEMrush is its long tail keyword suggestions. SEMrush empowers my research process to identify profitable keyword phrases throughout the buyer funnel.

SEMrush helped me find related keyword ideas. I used that along with Google's Keyword Planner to find keyword opportunities. From there, I “reverse engineered” a profitable ad strategy based on their competitor’s mistakes. In turn, this information helped me seal the deal with a new client. It also saved me from wasting the client’s time and money chasing unprofitable keywords.

Historical CPC data from competitors' domains help me project ROAS for clients who don't have any search ads history. With this information, I'll review my client's average conversion rate from non-paid traffic sources and then cast it against the average click-through rate of the target ad position as well as each target keyword's estimated monthly search volume and average cost per click.

research has shown that the comfort level of the floor that shoppers are standing on while reviewing products can affect their assessments of product's quality, leading to higher assessments if the floor is comfortable and lower ratings if it is uncomfortable. Because of effects such as this, context effects are currently studied predominantly in marketing.

John Mueller: A lot of these manual actions have evolved over time. Where we would say well we need to do this manually and at some point we figure out how to do it algorithmically. And it kind of evolved into that direction.

Because the web is just gigantic and we can't manually review the whole web. We have to find ways to do as much as possible algorithmically. And in many cases there's still weird things out there that we don't catch algorithmically that maybe we do have to take manual action on.

Google My Business suspension is when your GMB listing is no longer visible on Google and Google Maps or you have lost control of your listing (your business listing is essentially “unverified” and you can’t manage it.)You will know that your listing has been suspended when you see this notification in your GMB dashboard:

If that person is “trusted” enough by Google, it is possible that their suggestion to remove the business listing or make negative edits could take effect almost immediately.

A hard suspension is when you do a search for your company’s name and city and your Knowledge Panel doesn’t show up online

I’m not saying every site should nuke or replace their long descriptions and I’ll cover the various nuances in this post. But, I do think every site owner should review their category page content, understand what real users want to see, provide the best experience possible

removing 30% of the description content from the original implementation clearly didn’t hurt those pages long-term. Actually, the description content was better for users with more relevant information.

the site’s search visibility surge with the July 2021 core update. So, clearly those new, shorter category descriptions aren’t hurting the site or rankings for those pages.

It’s also important to reiterate that Google will be continually improving and refining that signal over time. So things can absolutely change on that front. And remember, the site-wide signal is always running. So there won’t be periodic refreshes like we see with broad core updates or Product Reviews Updates.