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Rob Laporte

Understanding the interplay of SEO and a 5-star reputation - 0 views

  • However, Google takes it a step further. They use primary data suppliers (Acxiom, Localeze, Infogroup and Factual) to verify business information. Google also has a second tier of data providers for local search, which includes directories and review sites like Facebook, YP.com and Yelp.
jack_fox

Google Does Not Use BBB Or Other Trust Building Sites For Search Ranking - 0 views

  • John Mueller confirmed yesterday in a video hangout that Google does not use the BBB, Better Business Bureaus score or reviews as well as other third-party trust sites in their ranking algorithm.
jack_fox

Which SEO Techniques Are Important To Do Frequently? | Ezoic Blog - 0 views

  • Every 6 months
  • Reviewing content for quality and relevance Save Importance: 10/10 Frequency: Weekly (min. Monthly)
  • Test layouts and functionality on all devices and browsers Save Importance: 6/10 Frequency: Monthly
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  • every publisher in the world could kill it on their SEO strategy if they simply spent lots of time trying to make content that people are looking for and made sure that they maintained a fast, easy-to-navigate. and well-maintained website
jack_fox

How to Optimize Your Google My Business Listing [Updated May 1, 2018] - Moz - 0 views

  • Many business owners don’t realize that anyone can suggest a change (or "edit") to your business listing — and that includes your competitors
  • these aren’t just “suggested” edits — these user-generated changes can actually be made live on your listing without you even being notified. This is just one reason why it’s very important that you log in to your Google My Business dashboard regularly to ensure that no one has made any unwanted changes to your listing.
  • Google is beginning to index emoji-relevant search results.
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  • Google has said that upvoting questions can make them more visible. If someone has a particularly important question, go ahead and upvote it.
  • 97% of consumers read online reviews for local businesses in 2017
  • No notifications of new questions show up in your GMB dashboard. To find out if you have new questions that need answering, you need to install Google Maps on your phone, log in, and check for questions/notifications. You can also go on a mobile browser, search for your business, and see if you have new questions that need to be answered.
jack_fox

Update your Google knowledge panel - Knowledge Panel Help - 0 views

  • After review is complete, we inform you by email if we intend to publish your suggested change.
  • If the information in your knowledge panel is clearly wrong, click Feedback at the bottom right hand side of the panel. Before submitting to Google, describe what’s wrong and support your suggestion with a publicly accessible webpage URL.
  • At the top of the knowledge panel, click Suggest an edit. If you don’t see this option, Google doesn’t recognize your Google Account as a verified representative of the business. Follow these steps to get verified.
Rob Laporte

What Are Entities & Why They Matter for SEO - Search Engine Journal - 1 views

  • Contribution is determined by external signals (e.g., links, reviews) and is basically a measure of an entity’s contribution to a topic
    • jack_fox
       
      It's unclear how Notability is different from Contribution
  • Each entity is assigned a unique identifier.
  • Determining the most likely entity being requested by a searcher can be completed by establishing which entity appears the most times in the top 10 results.
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  • There is an entity database.
  • Entities are ranked by a quality score that may include freshness, previous selections by users, incoming links, and possibly outgoing links.
  • Stronger sites like Wikipedia provide a stronger relationship between entities. For example, a Wikipedia page discussing Ronald Reagan as the president of the U.S. would connect the two entities of “Ronald Reagan” and “President” far more than their mentions in this article with a topical authority related to SEO and marketing
  • Are you a realtor in Miami? Get links on realty sites but also on sites related to Miami.
Rob Laporte

Disavowing in 2019 and Beyond - Should you be auditing your links? - 1 views

  • We decided at MHC to stop offering link audits as we did not feel that it was right to offer a service that could be completely unnecessary. However, we found that a few clients were quite insistent and wanted to give disavowing a try. We filed a few disavows and were incredibly pleased to see that some of these sites saw nice gains a few weeks to months later.
  • Google’s guide on linking.
  • We’ll hopefully soon be putting out a thorough guide to disavowing. For now though, we would recommend that you only file a disavow if you are confident in understanding what Google considers a natural link to be. Also, if you are having an SEO company audit your links, we would recommend that you only use companies that manually review your links and have good knowledge of Google’s guidelines on linking. If your SEO company is filing disavows based mostly on recommendations from tools, we feel that this work is unlikely to result in improvements in ranking.
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  • Where we really would be worried is if a competitor took the time to get articles published on authoritative sites by paying for links from journalists, exchanging links with prominent bloggers, or doing other things that go against Google’s guidelines. The problem though, is that initially, this type of link has the potential to actually INCREASE your rankings if not detected as unnatural by Google. Also, this type of link is hard to get! A negative SEO campaign of this nature would take an incredible amount of effort.
  • We also have a theory that would negate a lot of negative SEO attempts. (So sorry for the bad pun.). We think that it is possible that Google is only passing PageRank through sites with good E-A-T (expertise, authoritativeness, and trust). If this is true, then most links on the web, including the vast majority of negative SEO links are simply being ignored. Also, the only links that a competitor could place that would cause Google to distrust the site, would be ones that conversely could end up being fantastic links that have the potential to improve your rankings.We still think that this type of sneakiness is possible in some highly competitive, big money verticals. If you are noticing a large influx of links like this that really do look like sophisticated attempts to manipulate Google rankings, then, in some cases it may be a good idea to pre-emptively disavow those links. But be careful. You could do more harm than good!
jack_fox

Google: Do Not Put 'Organization' Schema Markup on Every Page - Search Engine Journal - 0 views

  • Depending on the type of website, sometimes organization markup fits best on the home page.Other times it may fit in on the contact page
  • Some companies may put review markup on every page in hopes that a star rating is shown for all pages in search results.That’s not a good practice, Mueller says.
jack_fox

Search News You Can Use - Episode 101 - Review Snippet Update, September Algo Update & More - 0 views

  • Outdated software doesn't cause quality issues, unless it has vulnerabilities which cause a security issue... then THAT can cause quality issues.
jack_fox

Manual Actions & How to Write Reconsideration Requests That Work - 0 views

  • I have seen sites get additional actions during a review for implementing dodgy tactics.
jack_fox

The Pros and Cons of Google Manufacturer Center - Conversion Path - 0 views

  • Google Manufacturer Center can be most valuable for brands that: Have a lot of collateral surrounding their products such as positive third-party reviews. Convert customers mainly via brick and mortar, letting their online retailers pick up the online demand for their products. Have products that are usually part of a bigger basket. Items that are expensive to ship relative to product cost sometimes do better at ecommerce retailers since they can become part of a bigger basket. Are retailer agnostic – don’t care who sells so long as the sale happens.
Rob Laporte

SBA Loans Under the CARES Act - Updated as of April 25, 2020 | Blogs | Coronavirus Resource Center | Foley & Lardner LLP - 0 views

  • The PPP provisions of the CARES Act were further interpreted by the U.S. Small Business Administration (“SBA”) in four interim final rules issued on April 2, 2020 (the “Interim Rule”), April 3, 2020 (the “Affiliation Rule”), April 14, 2020 (available here), and April 24, 2020 (available here), and Frequently Asked Questions issued on April 6, 2020 and updated through April 24, 2020 (the “FAQs” ). In conjunction with the issuance of the Affiliation Rule, the SBA also issued a two-page explanation of the affiliation principles applicable to the PPP (the “Affiliation Guidance”). The Interim Rule provided important information on the calculation of the loan amount, and added some further requirements. The Affiliation Rule and Affiliation Guidance clarified the affiliation principles that apply to applicants. The FAQs provide some additional clarification regarding the application of the affiliation rules and interpretation of the CARES Act, including guidance on how to calculate “payroll costs” and how a relationship with a third-party payroll provider and/or Professional Employer Organization (“PEO”) should be viewed for purposes of the PPP. The FAQs make it clear that borrowers and lenders may rely on the SBA’s guidance in the FAQs and the Interim Rule available at the time of application. Specifically, the FAQs provide that the government will not challenge lender PPP actions that conform to such guidance.
  • Unlike most typical SBA loans, the PPP Loans are unsecured loans requiring no collateral, no personal guarantee, and no showing that credit is unavailable elsewhere.
  • A 2-year term (decreased from the maximum maturity of 10 years under the Act), An interest rate of 1% (increased from prior Treasury guidance that set the interest rate at 0.5%), Principal and interest deferred for 6 months.
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  • Moreover, the applicant must acknowledge that the funds will be used to retain workers and maintain payroll or make mortgage payments, lease payments, and utility payments. The FAQs further clarify that providing an accurate calculation of payroll costs and applying the affiliation rules is the borrower’s responsibility. Lenders are only expected to perform a good faith review of the payroll cost calculations, the depth of which should be informed by the quality of the documents provided by the borrower.
  • Payment of State or Local tax assessed on employee compensation. Question 16 of the FAQs clarifies that payroll costs are calculated on a gross basis; provided that payroll costs do not include the employer’s share of payroll costs (e.g., FICA).
  • Important Note: Question 7 of the FAQs clarifies that the CARES Act exclusion of any employee compensation in excess of an annual salary of $100,000 applies only to cash compensation. Therefore, non-cash benefits, including employer contributions to defined benefit and defined contribution retirement plans, payment for the provision of group health care benefits and insurance premiums, and payment of state and local taxes assessed on employee compensation, are not counted in calculating the cap and, therefore, those non-cash benefits may be included as a payroll cost
  • The loans may be used for the following expenses/costs from February 15, 2020 through June 30, 2020
  • Interest on debt incurred prior to the loan
  • Payroll costs (as defined above) Costs related to the continuation of group health care benefits during periods of paid sick, medical or family leave, and insurance premiums Employee compensation
  • rent with respect to leasing agreements that had been in place before February 15, 2020
  • electricity, gas
  • transportation, telephone
  • internet access for such services that began before February 15, 2020
  • Note, however, that (i) at least 75% of the forgiven amount must be used for payroll costs and (ii) the amount of the PPP loan forgiveness may be reduced if the borrower reduces the number of employees or salaries and wages (for employees with annual salaries of $100,000 or less by more than 25%).
  • The reduction penalty will not apply to the extent the borrower restores their workforce count and salaries/wages by June 30, 2020.
  • The FAQ issued on April 8, 2020 also clarified that the lender must make the first disbursement of the loan no later than 10 calendar days from the date of loan approval, so lenders and borrowers do not have much flexibility in choosing when the 8-week timeframe begins.
  •  
    "Unlike most typical SBA loans, the PPP Loans are unsecured loans requiring no collateral, no personal guarantee, and no showing that credit is unavailable elsewhere."
jack_fox

Can Bitcoin Be Hacked? - 0 views

  • Hackers can steal bitcoins by gaining access to bitcoin owners' digital wallets.
  • As blockchain is constantly being reviewed by bitcoin users, hacks are unlikely.
  • There does exist the potential for security risks at various stages of the trading process.
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  • having the security of a transaction linked to an email address or a cell phone number means that anyone with access to those components can authenticate transactions.
  •  
    "Hackers can steal bitcoins by gaining access to bitcoin owners' digital wallets."
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