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Rob Laporte

Google rolling out new map and local interface in search - 0 views

searchengineland.com/cal-interface-in-search-377169

local & mobile marketing roi planning

shared by Rob Laporte on 15 Dec 21 - No Cached
  • Rob Laporte on 15 Dec 21
     
    "Google Analytics vs. Google Analytics 360"
Rob Laporte

Google MUM update: What can SEOs expect in the future? - 0 views

searchengineland.com/e-mum-update-seo-future-383551

seo

shared by Rob Laporte on 20 Apr 22 - No Cached
  • Technical tasks such as marking up with structured data will become more and more obsolete since Google needs less and less structured information for understanding via natural language processing.
  • The content and links remain the most important influencing factors. Links are joined by other important factors that underpin authority. Co-occurrences in search queries and content (text, video, audio and images) are important trust and authority signals
  • content marketing along the customer journey
  • ...3 more annotations...
  • Content must be user-centric and anticipate needs and questions along the customer journey, just like Google does with MUM
  • For SEOs, this means that in the future, when designing the content of audios and videos, they will be able to pay attention to a semantically meaningful design similar to that of text, by using keyword research or TF-IDF analyses
  • Semantic databases like the Knowledge Graph will also benefit from the additional sources of actionable information about entities for data mining
Rob Laporte

Does the Number of Google Reviews Impact Ranking? [Case Study] - Sterling Sky Inc - 0 views

www.sterlingsky.ca/mber-of-reviews-impact-ranking

local & mobile marketing

shared by Rob Laporte on 25 Jan 23 - No Cached
  • In this case, we concluded that there is a ranking boost, but the boost does not necessarily continue if you keep getting more reviews.
Rob Laporte

Does Review Recency Matter for Google Rankings? - 1 views

www.sterlingsky.ca/google-review-recency-ranking

seo local & mobile marketing social media SEM & other tools

shared by Rob Laporte on 22 Nov 22 - No Cached
  • Rob Laporte on 22 Nov 22
     
    "GMB Everywhere review audit"
Rob Laporte

Understanding Google Local SERPs [The Essential Local SEO Strategy Guide] - Moz - 0 views

moz.com/...derstanding-google-local-serps

local & mobile marketing social media

shared by Rob Laporte on 30 May 23 - No Cached
  • Rob Laporte on 30 May 23
     
    "these practices"
Rob Laporte

Google Business Profile Testing "Profile Strength" Widget In Search - 0 views

www.seroundtable.com/ile-strength-widget-33596.html

local & mobile marketing roi planning

shared by Rob Laporte on 05 Jul 22 - No Cached
  • Rob Laporte on 05 Jul 22
     
    "Google Business Profile "Profile Strength" Widget In Search Results "
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