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in title, tags, annotations or urlIs Rank Tracking by Zip Codes Still Relevant? | How to Accurately Track Ranking in Local Search - 0 views
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Google uses proximity to deliver local results and does not use zip codes. All searches are affected by the proximity factor, but businesses with more dense competition will be affected the most. Organic results are affected by proximity but much less than Google Maps rankings. Checking rankings by zip code center does not always provide a complete or meaningful picture to base optimization decisions on.
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Google could care less about what zip code you are in when performing a search, it only cares about distances when it comes to local businesses.
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In order to deal with this distance factor, rank trackers have adapted and are now scanning with many points instead of one. A grid is laid out according to distance and each point reflects a different result.This gives a much better picture of what the rankings look like around a business as it takes into account the granularity that the algorithm actually produces.
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Good guides gone bad: How Google's 'Local Guides' program fails businesses and consumers - Search Engine Land - 0 views
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While it’s true that edits are tied to your whole Google account, it is the consistency and reliability of your edits that truly give you influence. There are a series of checks and balances that allow factual edits to grant you more trust. I have seen edits from a Level 3 guide get accepted immediately and those from a Level 8 guide go into a ‘not applied’ status immediately
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Since the criteria to become a Local Guide is entirely based on the quantity of actions taken (rating/reviewing a business, suggesting business edits, etc.) rather than quality, it’s extremely common for bad actors to become a Local Guide
Video: Local search expert Joy Hawkins shares an unexpected finding from her Google reviews research - Search Engine Land - 1 views
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Hawkins discovered that, in every single case, the businesses rankings had not been impacted by the loss of reviews
Exploring Google's New How-to Snippets In Search And On Smart Displays: SERP Treatment, Fresh Data, GSC Reporting, Monetization, and more - 0 views
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In the SERPs, Google isn’t providing all of the steps from the How-to, but the SERP feature does take up significant real-estate (with visuals when they are provided).
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but on Google Assistant smart displays, you can walk through all of the steps in the How-to without visiting the site in question
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you can land both featured snippets and How-to snippets in the same SERP. That’s at least for now… And when you do, you can take over massive SERP coverage. You’ll have the initial featured snippet in position 0 and then a How-to snippet that can rank in the top 10.
Google's December 2020 Core Update Themes - 0 views
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The data and overall consensus point to Google’s December 2020 Core Update is it's one of the more impactful algorithm adjustments to hit the SERP over the past year or so.
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I prefer to look at core updates almost from a pure content and UX perspective. For me, it’s about the specific pages Google swaps out more than it is a per domain analysis.
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I am performing a qualitative analysis
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Google My Business (GMB) Testing "Services" Labels in Map/Local Results - 0 views
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There is currently justification for Google posts, Google reviews, and website mentions
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Service justifications, like the other types of justifications, can have an impact on CTR.
What's the Difference Between B2B and B2C Branding? - 0 views
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The goal of B2B branding and marketing is to convert prospects into customers; then the salesperson takes over.
Should Google not trust links in all guest blog posts? - 0 views
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Does Google even know what is a guest post and what is not? That is what Will Critchlow of Search Pilot and Brainlabs asked on Twitter. He said, “It’s also ridiculous because there is literally no way to tell from the outside whether a writer is an employee, a contractor, a freelancer, or a contributor (e.g. my status when I write for Moz.”As a matter of note; we nofollow links from our contributors here on Search Engine Land. In fact, even the links on my bio are nofollowed, and I am a daily writer here on staff at Search Engine Land.But it works. Many SEOs say that links in guest blog posts still work. It still works in that Google still somehow counts those links and they help you rank better in Google. Of course, it is almost impossible to test this to be true, since there are so many variables when it comes to ranking in Google search. But some believe it works.
May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces - 0 views
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Adobe found that smartphones increased their share of online sales in May to nearly 40% of all e-commerce revenue. Somewhat surprisingly, the company said “new consumers who are shopping online for the first time are doing so from their smartphones.”
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Why we care. The center of gravity in retail is shifting online. Even though offline sales will continue to dominate, the focus of retailers’ — especially large retailers’ — efforts will increasingly be online, where the growth story is. Consumers are becoming more agnostic about where they buy, provided there’s trust and confidence in the source. And among online marketplaces and sellers, only Amazon beats the leading names in traditional retail. But real-time inventory and local stores will remain a competitive advantage if well managed and well-executed.
Do Services in Google My Business Impact Ranking? - Sterling Sky Inc - 0 views
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Small ranking changes consistently happen when your re-run ranking reports in competitive industries.
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like many of the Google My Business features, we found that the services menu has no impact on ranking. Wondering which fields do have an impact? See our articles on categories, the business name, reviews, & the website field.
Building a T-Shaped Web Marketing Skill Set | Distilled - 0 views
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For agencies, this is not just about recruiting and attracting T-shaped individuals covering a range of related disciplines, but building processes and assets that support collaboration between them. For individuals and in-house folks without a lot of internal support, it's about cultivating a network of specialists you can turn to when a project fits.
How to Get a Places Label on Google Maps - 0 views
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The place labels shown on Google Maps are determined algorithmically based on a large number of factors”. Google only populates place labels for some businesses because, stylistically, there simply isn’t room for them all. As you zoom in on Google Maps, different labels will start to appear that weren’t there originally.
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According to our study, more listings (percentage-wise) that had labels also had websites on them.
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The listings that had place labels with no zooming had an average of 6,455 reviews whereas the average number of reviews for listings without place labels was 21.
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Cheat Sheet of Cognitive Biases, Heuristics and Fallacies | Hirundin | Hirundin - 1 views
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research has shown that the comfort level of the floor that shoppers are standing on while reviewing products can affect their assessments of product's quality, leading to higher assessments if the floor is comfortable and lower ratings if it is uncomfortable. Because of effects such as this, context effects are currently studied predominantly in marketing.
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