A survey that was conducted in 2017 by consulting company Deloitte in six countries among a total of 4,500 consumers revealed that “the vast majority of people surveyed are still likely to buy a watch in-store.” At the same time, the development of online channels turned out to be “the second priority of watch executives after [the] introduction of new products.” Global management consultancy Bain & Company saw online sales in the luxury goods sector jump “by 24 percent in 2017, reaching an overall market share of 9 percent” (with shoes, jewelry, and handbags ranked as the three fastest-growing product categories). At the same time, Bain also estimated that physical stores would still “account for 75 percent of purchases over the next decade.”