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in title, tags, annotations or url

The Structured Snippets feature will indicate information such as the date of upcoming events, features included in a service, product specifications, etc. In the case of a listed event, the feature may show along with a link to bring you to the event's webpage on the site

Using the arrow buttons on the sides of the carousel, you can move from one tweet to the next. The time of the tweet's posting, as well as a direct link to the specific tweet

expect the Carousel (Black) feature to predominantly display images with ancillary text underneath each image against a black background. The carousel is commonly known to appear in relation to movie titles, musical artists, book titles etc. Generally speaking, this form of carousel appears when there are more than four results to display within it.

Investing in creating images and optimizing for image search may be one of the largest areas of potential that you have available.

It is always best practice to provide Google more context, including how your site uses links and what kinds of endorsements you make with those links.

we do use PageRank internally, among many, many other signals. It's not quite the same as the original paper, there are lots of quirks (eg, disavowed links, ignored links, etc.), and, again, we use a lot of other signals that can be much stronger

How to influence the organic product carouselIn Google’s blog post, they detailed three factors that are key inputs: Structured Data on your website, providing real-time product information via Merchant Center, along with providing additional information through Manufacturer Center.This section of the article will explore Google’s guidance, along with some commentary of what I’ve noticed based on my own experiences.

Make sure your product markup is validatedThe key here is to make sure Product Markup with Structured Data on your page adheres to Google’s guidelines and is validated.

Submit your product feed to Google via Merchant CenterThis is where it starts to get interesting. By using Google’s Merchant Center, U.S. product feeds are now given the option to submit data via a new destination.The difference here for Google is that retailers are able to provide more up-to-date information about their products, rather than waiting for Google to crawl your site (what happens in step 1).Checking the box for “Surfaces across Google” gives you the ability to grant access to your websites product feed, allowing your products to be eligible in areas such as Search and Google Images.For the purpose of this study we are most interested in Search, with the Organic Product Carousel in mind. “Relevance” of information is the deciding factor of this feature.Google states that in order for this feature of Search to operate, you are not required to have a Google Ads campaign. Just create an account, then upload a product data feed.Commentary by PPC Expert Kirk Williams:“Setting up a feed in Google Merchant Center has become even more simple over time since Google wants to guarantee that they have the right access, and that retailers can get products into ads! You do need to make sure you add all the business information and shipping/tax info at the account level, and then you can set up a feed fairly easily with your dev team, a third party provider like Feedonomics, or with Google Sheets. As I note in my “Beginner’s Guide to Shopping Ads”, be aware that the feed can take up to 72 hours to process, and even longer to begin showing in SERPs. Patience is the key here if just creating a new Merchant Center… and make sure to stay up on those disapprovals as Google prefers a clean GMC account and will apply more aggressive product disapproval filters to accounts with more disapprovals. ”– Kirk WilliamsFor a client I’m working with, completing this step resulted in several of their products being added to the top 10 of the PP carousel. 1 of which is in the top 5, being visible when the SERP first loads.This meant that, in this specific scenario, the product Structured Data that Google was regularly crawling and indexing in the US wasn’t enough on it’s own to be considered for the Organic Product Carousel.Note: the products that were added to the carousel were already considered “popular” but Google just hadn’t added them in. It is not guaranteed that your products will be added just because this step was completed. it really comes down to the prominence of your product and relevance to the query (same as any other page that ranks).

No control over your robots.txt file The problem. Shopify does not allow store owners to edit their robots.txt file. This is an issue because the platform creates duplicate URLs for products associated with a collection/category page. “The ideal solution would be to use robots.txt disallow directives to block these pages from being crawled in the first place,” Kevin Wallner, founder of First Chair Digital, told Search Engine Land, noting that, while Shopify does add canonical tags pointing back to the correct product URL, this does not prevent the duplicate URLs from being crawled and potentially indexed. Solutions: Editing your Shopify theme, as discussed in our technical SEO for Shopify guide, is one way to resolve this issue. Alternatively, pages not included in your robots.txt file can be hidden from search engines by customizing the section of your theme’s layout file, as detailed on this Shopify help page. You can also use an app such as Sitemap & NoIndex Manager to add noindex tags and remove URLs from your sitemap, Wallner suggested. “Unfortunately this won’t work for duplicate product URLs, but it works for several other special Shopify page types with little to no SEO value, so it’s still a good move,” he said. Related: Shopify SEO Guide: How to increase organic traffic to your store Wallner also advised that store owners avoid linking to duplicate URLs in their header, footer, sidebars, breadcrumbs and within the text on their pages. If particular pages have earned important backlinks, store owners can also get in touch with webmasters to request that they link to the preferred URL.

When you search for an image on mobile in the U.S., you might see information from the Knowledge Graph related to the result. That information would include people, places or things related to the image from the Knowledge Graph’s database of billions of facts

What are your best-performing pieces of content?How are your new pieces of content performing?How do people discover your content across the web?What do people search for on Google before they visit your content?Which article refers users to your website and content?

Missing data. If you are missing data, that means your Search Console property is not properly linked to your Google Analytics property. Google recommends associating (linking) your Google Analytics property with your relevant Search Console property to get the full experience and the best insights about your content. Please note that for now, Search Console Insights only supports Google Analytics Universal Analytics properties (their ID starts with a “UA-“), but the company is working to support Google Analytics 4.

one, that you need to focus on ranking for queries that are too complex for Google to answer simply on a SERP (or that are transactional in nature), and two, that Google cares most about satisfying the user query so well that they don’t search for the same thing again.This means that a shitty user experience or content that doesn’t properly address the query isn’t going to cut it anymore.

The 80/20 of linking is this: you want as many links from high-quality, topically relevant sites and pages as possible, and you want those pointing to the pages on your site that are most rank-worthy.

Sites that use nofollow for crawl control. For sites with large faceted navigation, nofollow is sometimes an effective tool at preventing Google from wasting crawl budget. It's too early to tell if publishers using nofollow this way will need to change anything before Google starts treating nofollow as a crawling "hint" but it may be important to pay attention to.

Nofollow has always been a very, very poor way to prevent Google from indexing your content, and it continues to be that way.

Based on Google statements, it seems you can still attempt to use nofollow in this way, but after March 1, 2020, they may choose to ignore this. Any SEO using nofollow in this way may need to get creative in order to prevent Google from crawling unwanted sections of their sites.

The court also issued a related second ruling, which said that links do not automatically have to be removed just because they contain information about a person's sex life or a criminal conviction.Instead, it ruled that such listings could be kept where "strictly necessary" for people's freedom of information rights to be preserved. However, it indicated a high threshold should be applied and that such results should fall down search result listings over time."The obligation to demote search results in some cases is particularly interesting as an example of the courts directly interfering with the algorithms used by big tech companies," commented Peter Church from the law firm Linklaters.

News sites, including the BBC, are exempt from the rule, but may find that links to some of their old articles no longer appear on Google or other search engines.

Don't use robots.txt to block indexing of URLs with parameters. If you do that, we can't canonicalize the URLs, and you lose all of the value from links to those pages. Use rel-canonical, link cleanly internally, etc.

Links are between indexed URLs, so if one side is gone, the link is ignored.

They could insert links into the site to boost their SEO rankings. Hackers can make a killing selling links from exploited sites. Alternatively, a hacker could deface the site and demand money to restore it (ransom). They could even place ads on the site and use the traffic to make money. In most cases, an attacker will also install backdoors into the server. These are deliberate security holes that allow them to come back and exploit the site in the future – even if the insecure plugin has been replaced.

Unfortunately, under WordPress, every plugin and theme has the ability to alter anything on the site. They can even be exploited to infect other apps and sites hosted on the same machine.

Theme developers are often relatively inexperienced coders. Usually, they’re professional graphic artists who have taught themselves a little PHP on the side. Plugins are another popular line of attack – they account for 22% of successful hacks. Put together, themes and plugins are a major source of security trouble.

use Mobile Moxie’s awesome SERPerator tool to check mobile results from your desktop.

The key sign of a “gimme” keyword is when the top results show missed opportunities. You can usually tell this just by skimming:  Does the page lack a sensible heading structure? Is it difficult to read or flooded with ads and pop-ups? Does the content seem too thin (or unnecessarily long)? This technique may involve a bit more leg work on the front end, but you will avoid wasting countless hours targeting irrelevant or high-difficulty keywords.

This free entity extraction tool provides semantic topics — people, places, brands, and events — referenced in a document.