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Fabrice Canal from Bing confirmed it is not coming to the new version and told SEOs instead to use meta data in HTML or HTTP header to communicate geo-related information to Bing.

what do you do instead? Fabrice linked to these instructions

there are a couple of tools that will actually let you see results based on geo coordinates, which is really cool and very accurate. Those tools include the Local Falcon, and there is a Chrome extension which is 100% free, that you can put in your browser, called GS Location Changer.

these two levels, depending on what industry you are working in, it's really important to know which level you need to be looking at. If you work with lawyers, for example, zip code level is usually good enough.

if you work with dentists or restaurants, let's say, you really need to be looking at geo coordinate levels. We have seen lots of cases where we will scan a specific keyword using these two tools, and depending on where in that zip code we are, we see completely different three-packs

If you have your site set to detect a visitor's location and show content based on that, I would recommend the following: Serve a unique URL for distinct content. For instance, don't show English content to US visitors on mysite.com and French content to French visitors on mysite.com. Instead, redirect English visitors to mysite.com/en and French visitors to mysite.com/fr. T hat way search engines can index the French content using the mysite.com/fr URL and can index English content using the mysite.com/en URL. Provide links to enable visitors (and search engines) to access other language/country content. For instance, if I'm in Zurich, you might redirect me to the Swiss page, but provide a link to the US version of the page. Or, simply present visitors with a home page that enables them to choose the country. You can always store the selection in a cookie so visitors are redirected automatically after the first time.

Google's policies aren't as inflexible as you're trying to portray. The same Google page you quote also says that intent ought to be a major consideration (just as when evaluating pages with hidden content). Also, why would Google's guidelines prevent you from using geotargeting without an immediate redirect? Just because you don't immediately redirect search users to a different page doesn't mean you have to ask for their zip code instead of using IP-based geotargeting.    Lastly, I don't think using such redirects from SERPs improves user experience at all. If I click on a search result, then it's because that's the content I'm interested in. It's very annoying to click on a search result and get a page completely different from the SERP snippet. And what about someone who is on business in a different country? Search engines already provide different language localizations as well as language search options to favor localized pages for a particular region. So if someone goes to the French Google, they will see the French version of localized sites/pages. If they're seeing the U.S. version in their SERP, then it's because you didn't SEO or localize your pages properly, or they deliberately used the U.S. version of Google. Don't second guess your users. Instead, focus on making sure that users know about your localized pages and can access them easily (by choice, not through force).5 days ago, 17:00:11 – Flag – Like – Reply – Delete – Edit – Moderate Bill Hunt Frank your spot on as usual. We still keep chasing this issue and as I wrote on SEW last year in my article on language detection issues http://searchenginewatch.com/3634625 it is often more of the implementation that is the problem than the actual redirect.    Yes, it is exactly cloaking (maybe gray hat) when you have a single gateway such as "example.com" and if the person comes from Germany they see the site in German language or English if their IP was in New York. Engines typically crawl from a central location like Mountain View or Zurich so they would only see the English version since they would not provide signals for any other location. Where you really get into a tricky area is if you set it so that any user agent from a search engine can access any version they are asking for and let them in yet a human is restricted - sort of reverse cloaking. If Mr GoogleBot wants the French home page let him have it rather than sending him to the US homepage.    With the growth of CDN's (content data networks) I am seeing more and more of these issues crop up to handle load balancing as well as other forms of geographical targeting. I have a long list of global, multinational and enterprise related challenges that are complicated by many of Google's outdated ways of handling kindergarten level spam tactics. Sounds like a SES New York session...

Focusing too much or solely on organic will present long-term growth roadblocks as local organic real estate continues to disappear and become more volatile

A typical unified local SERP campaign will include: Optimized GMB listing

Online reputation strategy (responding to reviews is just as important as gaining new ones) Google Local Services Ads (if applicable) Geo-focused PPC strategy (see below – use PPC to supplement organic visibility) Retargeting (GDN, YouTube, social channels) Local link building (referral traffic is going to be the new DA) Aggregated reporting Citations and NAP consistency

But there are a couple of tools that will actually let you see results based on geo coordinates, which is really cool and very accurate. Those tools include the Local Falcon, and there is a Chrome extension which is 100% free, that you can put in your browser, called GS Location Changer. I use this all the time in an incognito browser if I want to just see what search results look like from a very, very specific location. Now these two levels, depending on what industry you are working in, it's really important to know which level you need to be looking at. If you work with lawyers, for example, zip code level is usually good enough.