In 2019 alone, 60% of all CMS applications were found to be out of date at the point of infection, making outdated components and core CMS files the leading causes of today’s website hacks.

The goal of B2B branding and marketing is to convert prospects into customers; then the salesperson takes over.

For agencies, this is not just about recruiting and attracting T-shaped individuals covering a range of related disciplines, but building processes and assets that support collaboration between them. For individuals and in-house folks without a lot of internal support, it's about cultivating a network of specialists you can turn to when a project fits.

The WordPress extension WooCommerce lags far behind in last place. Just under half of the WooCommerce shops currently meet the Google specifications. An alarming 26% are actually bad. The self-operated hosting solution with low-performance mass providers is clear here.

State of the Local SEO Industry 2020 survey found that, out of all factors, GMB elements (which include categories) have the greatest impact on local pack rankings.

take your list of keywords and enter them into your choice of free or paid keyword research tools to discover which terms have the highest potential search volume.

Finally, refine your list down to a smaller set of terms that combine the highest search volume with being most relevant and important for your company. In most cases, this is the list you’ll move ahead with, although there are some cases in which you would choose to target lower volume search phrases because they are either a) less competitive, or b) a more exact description of what your business is.

Fabrice Canal from Bing confirmed it is not coming to the new version and told SEOs instead to use meta data in HTML or HTTP header to communicate geo-related information to Bing.

what do you do instead? Fabrice linked to these instructions

It’s not just about content volume or hyper-optimized content. It’s also about what people do when they land on that content and if you want them to come back and interact with it, you need to differentiate.

In short, the answer is yes, Google does tend to show longer meta-descriptions at the top of the SERP on desktop

the top half of the SERP (positions 1-5) are generally afforded longer descriptions than the bottom half of the SERP

it seems that Google views and relates to the top part of the SERP differently than it does the bottom. It almost seems, at least from a meta-description point of view, that Google has broken the SERP into two separate quadrants and has determined that two distinct description dynamics are appropriate for each quadrant. We've seen this with the overall data and with queries for both informational and local intent

Massachusetts makes it a crime to secretly record a conversation, whether the conversation is in-person or taking place by telephone or another medium.

if you are operating in Massachusetts, you should always inform all parties to a telephone call or conversation that you are recording, unless it is absolutely clear to everyone involved that you are recording

allows anyone logged into a Google account to thumbs-up any review they like

Google doesn’t prevent anyone from hitting the button, including owners of the business being reviewed.

60 percent of the brands had earned at least one like somewhere in their review corpus.